Reaching a wider audience is important for businesses and professionals in Houston, just like in any other place. In fact, the need is even greater if you’re a new local small business targeting a local audience since the competition is higher. New professionals such as lawyers, dentists, and doctors targeting new clients must establish their online presence and reputation and it starts with Google. Your best bet to keep with the digital trend is consulting with a Houston SEO Company.
What is SEO and Why is it Important?
What is SEO? SEO stands for Search Engine Optimization. Google Search Central documentation defines SEO as “the process of making your site better for search engines.”
Even greater with bigger businesses, a Houston SEO company can help you be a household name despite having new competitors everyday in the market. Establishing and building your reputation and online presence requires a crucial marketing strategy. It can be optimizing what already exists or revamping everything and starting from scratch. It is important to learn the basics of a typical SEO campaign. There are a lot of factors to consider making it important to talk to a reliable SEO company that will guide you with the process.
According to a research by Brighton, SEO drives 1,000%+ more traffic than organic social media. This means that you need to really put more effort in SEO for your long term organic reach. Talk to us at Hedley Digital and let’s discuss how can we achieve that kind of growth.
The SEO elements that would help your website more visible is what converts audiences into paying customers. A Houston SEO company would also make sure to optimize a website without any shortcuts or reducing the quality of your content.
Here are some of the most important SEO elements that you can expect to get once a campaign is in play.
Strategic Keyword Research For Different Kinds of Niches especially for Local Businesses
Strategic keyword research is important especially when it comes to planning out your content creation strategy especially for local businesses. A Houston SEO company would first conduct an website audit of your website that would include efficient keyword research which would depend on your target market and your specific industry.
According to a research made by Think With Google, 30% of all mobile searches are related to location, making keyword research significant for local business.
Deliberate Content Creation
Content creation is one of the most important elements of SEO. Publishing a well-written article or even a pleasing and informative infographic, or published a research or study that would attract potential audience and customers is something a Houston SEO company can provide.
Also, Content creation may include PPC and social media platforms which are designed to increase engagement within existing and potential customers.
Efficient Link Building
Similarly like content creation, link building is a crucial process of an SEO campaign. It involves gathering hyperlinks from other sites and having them link back to yours. This is also done vise versa and it’s highly important when it comes to having page crawlers visit your website for indexing.
A study by Ahrefs says that the more backlinks the page has, the more organic traffic the page receives from Google.
Technical SEO
A Houston SEO company would perform technical SEO in order to make sure the highest functionality of your website. This includes optimizing all aspects of your online platforms and maintaining them for user experience. Making sure that you don’t have indexing, crawlability, and mobile issues.
Fixing backend problems and maintaining its overall integrity is highly important when it comes to indexing.
On-Page and Off-Page SEO
On-Page SEO refers to SEO elements and techniques that focus on optimizing aspects of your website that you can control such as your website. Off-page SEO refers to SEO elements and strategies that focus on promoting your site or brand on the web such as working with listings, reviews, maps and other websites.
An efficient Houston SEO company can help you optimize these elements and maintain them as time goes by. Talk us at Hedley Digital to help you with your on-page and off-page SEO.
How SEO Boosts All Types of Companies, Large or Small
A Houston SEO company can help any type of business get the reach they need. The help is even much needed in a large state like Texas. As mentioned earlier, SEO campaigns can bring you more reach whether you’re a large or small company. Consulting an SEO company will send you to the right direction especially when it comes to planning out the right type of campaign.
SEO can help businesses in different industries and because of this, no campaign is similar to another. Consulting a Houston SEO company will allow you to fully understand what aspects to optimize in your online platforms depending on your niche and target audience.
The main goal is ranking higher than your competitors in search results precisely. If certain SEO practices are not done properly, the results can prove to be detrimental rather than beneficial. In certain cases, search engines like Google may even penalize your website if SEO elements are not optimized properly or you didn’t follow the Google Search Essential Guidelines.
How Can Hedley Digital Help You Become The Top 4%
We at Hedley Digital aim for the best results for our clients. We’ve helped numerous companies, large and small, expand their horizons through our excellent personalized SEO campaigns. We make sure to focus on each of our clients’ needs no matter what type of industry or niche they belong to. How do we do this?
Here are four main principles that we follow for every campaign we strategize.
Research for the Best Tailored Campaign
We research and come up with the best strategy tailored to your unique business situation. Do you need a long-term content-based SEO strategy or a direct response PPC strategy to reach your target customers immediately? Through meticulous, data-driven research, we uncover the most important issues in your current digital marketing strategy to quickly reach more potential customers.
Execute Quickly and Effectively Campaigns
Quick and effective implementation is the key to success. This is irregardless of the chosen strategy, whether it’s SEO, PPC, or social media. We carefully observe campaign execution data to monitor and expand the best performing activities. This is whether it’s raising horizontal PPC budgets or creating and distributing high-quality content.
Nurture Incoming Leads
A successful campaign would most definitely keep leads coming in and it can be overwhelming at times. Businesses can miss out on a lot of opportunities due to rapid growth and sudden search algorithm updates. As new leads come in, we need to slowly nurture them by offering free advice and expertise. This keeps potential customers engaged and helps increase your brand awareness continuously without fail.
Convert Leads into Clients
This is where the real money is made but also the part where most agencies fail. Nurturing and warming up the prospects is critical in order for the conversion to work. Hedley Digital has years of experience, not just as a Houston SEO company, but also internationally in maximising conversion rates by creating an attractive offer that potential customers cannot refuse. Talk to one of our marketing experts today and order a free audit and consultation.
What can Hedley Digital Provide?
Our team at Hedley Digital ensures that you get the best quality of service which is why it’s important that we give you a vast array of services to choose from depending on your target market. A good Houston SEO company should provide you with multiple options and tailor each campaign for the best results.
Here are some of the services that we provide our clients and have been proven to be effective:
SEO
We provide both one-click and enterprise SEO depending on what best suits our client’s needs. We improve Google search rankings and help websites become more visible using strategic keyword research. Straightforward SEO is considered to be one of the most cost-efficient digital marketing strategies today.
Google Ads
Google Ads allow you to make immediate profit especially if you don’t have the time for SEO. It helps to put you on top of Google SERPs as soon as you activate the ads. It is also cost-effective since you only pay for the clicks. They also have the biggest partner network since they also have Youtube.
Facebook Ads
Since Facebook is considered the holy grail of social media, targeting the audience based on a variety of demographics makes it highly profitable from an advertising standpoint. Facebook Ads is worth it if done properly. Us as a Houston SEO company, can help you utilize Facebook’s platform and its 3 billion active users for greater exposure.
Social Media Marketing
A report by Deloitte shows 47% of millennials look to social media when making purchase decisions compared to just 19% of other age groups. A company with a younger target demographic can utilize the advantages of social media with our help and guidance.
Bing Ads
Bing is the second largest search engine in the world after Google and one of the most underrated advertising platforms. They offer a competitive and relatively low CPC lower than Google. As a Global and Houston SEO company, we can help you every step of the way. Get the help that you need today.
About Hedley Digital
Hedley Digital was recognized by Forbes and nominated as a council member in 2020. We were given the privilege to be an author in Forbes on SEO and digital marketing as an industry expert. Here are some companies we’ve worked with:
- SBS
- Harvard Medical School
- Innocean Worldwide
- Volvo
- Gachon University
- EBS
- Latis Global Communications
- Kokam by SolarEdge
- Dr.FORHAIR
- LOKE
Frequently Asked Questions
I need a local Houston SEO Service? Can you help?
Hedley Digital, with our local partners, is a Local SEO Houston service company. We create strategies intended for target local audience. We work on your Google My Business Profile and we target local keywords.
Do you offer Local SEO Houston services?
As a Houston SEO company, we provide an extensive selection of digital marketing services. One of our offerings is local SEO in Houston, which specifically targets individuals in your nearby vicinity. Through this service, we ensure that potential customers within your immediate area become acquainted with your company’s offerings whenever they conduct relevant searches.
What is SEO service company?
An SEO service company is a specialized agency or business that offers search engine optimization (SEO) services to help improve the online visibility and organic search rankings of websites. SEO involves various techniques and strategies aimed at optimizing a website’s content, structure, and overall online presence to make it more attractive to search engines like Google.
Hedley Digital was recognized by Forbes and nominated as a council member in 2020. We were given the privilege to be an author in Forbes on SEO and digital marketing as an industry expert. Here are some companies we’ve worked with:
- SBS
- Harvard Medical School
- Innocean Worldwide
- Volvo
- Gachon University
- EBS
- Latis Global Communications
- Kokam by SolarEdge
- Dr.FORHAIR
- LOKE
Frequently Asked Questions
I need a local Houston SEO Service? Can you help?
Hedley Digital, with our local partners, is a Local SEO Houston service company. We create strategies intended for target local audience. We work on your Google My Business Profile and we target local keywords.
Do you offer Local SEO Houston services?
As a Houston SEO company, we provide an extensive selection of digital marketing services. One of our offerings is local SEO in Houston, which specifically targets individuals in your nearby vicinity. Through this service, we ensure that potential customers within your immediate area become acquainted with your company’s offerings whenever they conduct relevant searches.
What is SEO service company?
An SEO service company is a specialized agency or business that offers search engine optimization (SEO) services to help improve the online visibility and organic search rankings of websites. SEO involves various techniques and strategies aimed at optimizing a website’s content, structure, and overall online presence to make it more attractive to search engines like Google.
