PPC

Do you want an immediate targeted traffic to your website?
PPC(pay-per-click) could be the right solution for you.

PPC

Do you want an immediate targeted traffic to your website?
PPC(pay-per-click) could be the right solution for you.

What is PPC?

Pay-Per-Click– or PPC, as it’s known in the business – is exactly what it sounds like. It’s a type of digital marketing strategy in which advertisers pay a certain amount of fee every time their advertisement is clicked. You’re basically buying your traffic into your site from search engine platform such as Google and Bing. 

Multiple factors go into building a winning PPC campaign – from researching and choosing the target keywords to implementing campaign ads by organising them into right ad groups to setting up landing pages that we optimised for the maximum conversion. Search engines reward those who create relevant and targeted PPC campaigns by charging the advertisers less for each click. If your ads and landing pages are useful and provides a pleasant experience to the users, you’re more likely to get rewarded while you profit from the advertisement itself.

What are the types of
PPC marketing?

Any search engine platforms that provides a paid search services are considered PPC marketing channel. At Hedley, we specialize in the following areas of PPC marketing: Google Ads and Bing Ads.​

Hedley Digital Marketing Agency in Melbourne SEO, PPC - ppc
Hedley Digital Marketing Agency in Melbourne SEO, PPC - Google ads

What is Google Ads?​

Google Ads (formerly known ad Google Adwords) is the most popular PPC advertising in the world. Google Adwords was the one and only PPC advertising platform in the world when it first debuted in year 2000 and it is the first platform to introduce the concept of PPC marketing.

Google Ads platform enables businesses to create ads that appear on Google’s search engine results page and other Google properties. Google PPC model works on a bidding system on keywords. When a search is initiated by a user, Google algorithm finds the pool of Google Ads advertisers and find a set of winners to appear in the designated advertising space on the search results page – which generally happens in less than a second.

The winners are selected by the algorithm by a number of factors such as relevance and quality of the keywords, Google Ads campaigns along with the type of bidding strategy set by the advertiser.

Considerable portion of modern businesses’ successes, where the customer traffic is generated through search engine, are said to be attributable to Google Ads campaigns along with SEO(Search Engine Optimisation).

We Work With
Great Companies of all Sizes

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헤들리디지털 고객사 로고-수정

Let's make some money!

Talk to our team of traffic experts and let’s make some money!
Your website is supposed to be an automated sales machine that generates leads after leads.
If this is not happening to you right now,
talk to us and find out how we can turn it around.

如有疑问

常见问题 FAQ

在搜索引擎平台上投放的所有点击付费广告(PPC),都可统称为PPC关键字广告。

At Hedley Digital, we specialize in the following areas of PPC marketing: Google Ads and Bing Ads.

Pay-Per-Click– or PPC, as it’s known in the business – is exactly what it sounds like. It’s a type of digital marketing strategy in which advertisers pay a certain amount of fee every time their advertisement is clicked.

You’re basically buying your traffic into your site from search engine platform such as Google and Bing. Multiple factors go into building a winning PPC campaign – from researching and choosing the target keywords to implementing campaign ads by organising them into right ad groups to setting up landing pages that we optimised for the maximum conversion.

Search engines reward those who create relevant and targeted PPC campaigns by charging the advertisers less for each click. If your ads and landing pages are useful and provides a pleasant experience to the users, you’re more likely to get rewarded while you profit from the advertisement itself.

Google Ads (formerly known ad Google Adwords) is the most popular PPC advertising in the world. Google Adwords was the one and only PPC advertising platform in the world when it first debuted in year 2000 and it is the first platform to introduce the concept of PPC marketing. Google Ads platform enables businesses to create ads that appear on Google’s search engine results page and other Google properties.

Google PPC model works on a bidding system on keywords. When a search is initiated by a user, Google algorithm finds the pool of Google Ads advertisers and find a set of winners to appear in the designated advertising space on the search results page – which generally happens in less than a second. The winners are selected by the algorithm by a number of factors such as relevance and quality of the keywords,

Google Ads campaigns along with the type of bidding strategy set by the advertiser. Considerable portion of modern businesses’ successes, where the customer traffic is generated through search engine, are said to be attributable to Google Ads campaigns along with SEO(Search Engine Optimisation). ​

Hedley Digital prides itself as a full-stack marketing agency with the following core values: transparency, integrity and long-lasting result-driven partnership.

We have worked with the best companies and organizations in the world including Volvo Group, Harvard Medical School and many more. We have been featured in Forbes, ABC and many other media as one of the fastest growing digital marketing agencies.

In 2020, Hedley Digital have been invited as official member of Forbes’ exclusive invited-only Business Council for the excellence and expertise in our industry and have been given privilege to write and share our knowledge on digital marketing on Forbes which we are super excited about.

Hedley团队由谷歌及百度搜索引擎优化(SEO)组,谷歌/Bing搜索引擎广告(PPC)组,SNS社交媒体组构成,针对谷歌优化作业有独家秘方。同时越来越多的技术人员集聚在英语圈,目前团队大部分是以英语为母语的搜索引擎专家。

与其他代理商不同,我们每个月最多只接4-5名客户。 针对每个商业项目的不同需求,准确掌握行业运营方式,营销战略,关键词分析等,并进行详尽的规划。

从创业初期的初创企业到国际型大企业,精准制定符合B2C商务和B2B商务状况的特殊优化流程。 对于数据运营,谷歌及百度SEO,或者对谷歌和百度PPC谷歌广告等有任何疑问,欢迎您随时联系我们,我们将热情回复您。

SEO和PPC都是以"为实现谷歌前排曝光的搜索引擎营销战略"为目标,但两者之间还是有很多不同之处。

SEO(Search Engine Optimization)在进行搜索引擎优化时,根据谷歌及百度的搜索引擎发行方针,利用全网站SEO、站外SEO、内容营销等,使得网站在有关搜索引擎内获得前排的自然排名战略。 这被称为自然流量(Organic traffic)。

While both are highly effective and must be used for nearly all types of businesses in modern days, SEO(search engine optimisation) has a propensity to be much more cost effective digital marketing strategy and generally bring higher ROI(Return on Investment) in the long run.