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SEO stands for Search Engine Optimisation. SEO is a practice of increasing the quality and quantity of traffic to your target website through using numerous strategies such as on-site optimisation, off-site optimisation, backlink, keyword-rich content creation, competitive analysis and many more !
White Hat SEO simply means following the rules set by Google or any other search engines using only ethical strategies and tactics.
Hedley practices 100% White Hat SEO strategies.
Black Hat SEO means using risky practices that may get penalised by Google. Using the tactics with the goal to manipulate Google’s healthy SEO guidelines to reach the goals. This can sometimes work until the website gets penalised by Google which can be detrimental to your SEO in the long-run.
Local SEO all about location. Local SEO is one of many ways to get your business in front of your target audience in a targeted geographic area. It includes all the necessary components of contemporary SEO – content, on-page optimisation, keyword research, link building – just with a geographically targeted focus.
Thanks to evolving nature of search engines like Google, Local SEO can be a lot to work on. It’s always changing, and can take a lot of time and effort to get right. This is why so many SEO agencies and consultants invest in learning how to do local SEO rather than broader SEO.
So why is it so important? Well, online directories such as Yelp, Google My Business, Yellowpages etc. display a business’ name, address, phone number and often times a lot of information such as menu, business description, price and services/products the business offers.
If you look at how search engines work, local directories generally dominate the first page of many local search results. This is because of the increasing majority of the people using search engines are using their mobile phones when performing the search. Statistically over 70% of these people who search for a business visit the business within 5 miles from where they are right now. Google know this and prioritises businesses, that is within the boundary of the search intent, on top of search results.
Local directory marketing is proven to have higher conversion rate when compared to other typical advertising channels – up to 50% conversion on some directories.
Many bricks-and-mortar businesses utilise local SEO to succeed in the local market, but of course, not exclusively.
We’re not only talking about small shops, cafes and restaurants but also service based businesses like lawyers, real estate agents and plumbers.
If your business has a physical location or wants to appeal to people in a certain geographic area, you want to make sure it pops up on Google Search Engine Results Page(SERPs) when people look for for “lawyer in Sydney”, “Plumber in Chicago” and so on.
Just like there is no panacea that cures all diseases, the amount of time we need to spend on a particular business and website to provide the same output cannot be the same for all websites. Some websites are well optimized with high DA(Domain Authority) while some other websites could have been penalized by Google which will take a lot more time to recover from the penalty.
Even though there are countless factors that need to be taken into account, we know each hardworking business owners deserve their businesses to be successful regardless of their budget.
As the amount of work and the type of strategy that is required to rank on Google for a local locksmith and global franchise brand will be completely different, we will need to conduct an initial assessment of your business to find out more about what’s required.
We have encountered many businesses with a marketing budget less than $1,000 / month and saw the owners struggling to maintain the business itself. If this is you, we strongly suggest that you step back and take a look at your business from a holistic point of view and check your current sales funnel, how you close the deals, profitability of your business, unnecessary expenses and so on. SEO is a long-term investment that is proven to be highly cost-effective in the long-run, but we want you to understand that it is not a magic pill that will drive your traffic within a few days. At minimum, it will take 3+ months to bring notable output.
Remember, there is no such thing as get rich quick scheme. Every legitimate and successful businesses take time and tremendous amount of effort to be successful.
Just like a typical SEO, local SEO takes time and time means money. If you’d like faster and more results faster, you can pay for more time. It’s a simple equation.
If you have multiple locations, pricing will need to be adjusted as SEO needs to be done for each and every locations you service which can be a complex work where more advanced strategies need to be applied.
Speak to us to find out if you need a local SEO.
Any search engine platforms that provides a paid search services are considered PPC(pay-per-click) marketing channel.
At Hedley, we specialize in the following areas of PPC marketing: Google Ads and Bing Ads.
Pay-Per-Click– or PPC, as it’s known in the business – is exactly what it sounds like. It’s a type of digital marketing strategy in which advertisers pay a certain amount of fee every time their advertisement is clicked.
You’re basically buying your traffic into your site from search engine platform such as Google and Bing. Multiple factors go into building a winning PPC campaign – from researching and choosing the target keywords to implementing campaign ads by organising them into right ad groups to setting up landing pages that we optimised for the maximum conversion.
Search engines reward those who create relevant and targeted PPC campaigns by charging the advertisers less for each click. If your ads and landing pages are useful and provides a pleasant experience to the users, you’re more likely to get rewarded while you profit from the advertisement itself.
Most businesses work hard and invest time and money in increasing the ranking in Google SEO.
There are only ten(10) organic search results shown on the first page of google SERP(Search Engine Results Page) for any given keywords and the first page gets 92% of all traffic. Yes, 92% of all traffic. And the rest of 8 million businesses share the rest of 8% traffic. Imagine the sheer dominance and impact it can have by being on the first page of Google ?
Many of the big corporates who are generating millions and millions of dollars knew this early in their career. They took action, worked on SEO and absorbed all the traffic which converted into paying clients.
SEO is all about showing yourself and business out to the world by saying “Hey, I am here when you need me !”
No, but for the amount of expertise, experience and result-focused work that we bring to every single client, our pricing model is extremely affordable and reasonable.
While we do not strive to be the cheapest SEO agency in the world, we strive to provide a transparent pricing model that both of Hedley and our clients can mutually grow in the long run.
This is a million dollar question, but not an easy one to answer.
Take this questions for example. “How long does it take for a person to play the piano?” It can be one day, one month, one year, or even ten years depending on what your expected quality and output is.
Same goes for SEO. Depending on the quality of leads, the desired rank, the number of optimised keywords, the amount of work and effort required to accomplish that goal varies significantly.
To better grasp the idea on the timeline of how long your SEO project will take, we first need to assess your current standing, budget and your desired outcome and goal.
Simple goals take anywhere from 2 to 4 months, whereas dominating the whole country for the keyword “Best Insurance Company in my country” can take years of effort and professional team with in-depth search engine knowledge.
Hedley prides itself as a full-stack marketing agency with the following core values: transparency, integrity and long-lasting result-driven partnership.
We have worked with the best companies in the world including Microsoft, TEDx, Toyota and have been featured in Forbes, ABC and many other media as one of the fastest growing digital marketing agencies.
We have also been internationally recognised by Forbes and invited as official member of Forbes’ exclusive invited-only Business Council for the excellence and expertise in our industry and have been given privilege to write and share our knowledge on digital marketing on Forbes which we are super excited about.
Purely from marketing and exposure perspective, we take time to fully understand each of our clients businesses and focus on taking your best products and services from the Amazon Rainforest out to the world so that your potential clients can find you when they need you.
We have worked with a small mom and dad restaurants to global corporates and helped them explode their sales and live their dream.
Think of us as your extended marketing department – talk to us and find out how we can grow together !
SEO differs from PPC in that its main objective is to improve your search ranking position on Google, Bing or Yahoo. The main focus of SEO is on generating quality organic traffic through a carefully implemented holistic SEO strategies encompassing mixture of high-end SEO techniques and skills only professional SEO strategist with in-depth understanding can perform.
On the other hand, PPC (Pay-Per-Click) mainly focuses on advertising your website/services/product or features that you’d like to promote by paying a certain amount of dollar value commensurate to the competitiveness of the specific keywords. PPC campaigns are much faster ways to get clicks from search engine as you’re paying money for the clicks by potential customers whereas SEO(Search Engine Optimisation) will take relatively longer time for it to show notable results on the ranking.
While both are highly effective and must be used for nearly all types of businesses in modern days, SEO(search engine optimisation) has a propensity to be much more cost effective digital marketing strategy and generally bring higher ROI(Return on Investment) in the long run.
Bing is a search engine developed and owned by Microsoft which has around 7% share of all search engine traffic in the world.
When talking about PPC marketing, most people would think of Google Ads only, but there are distinctive advantages when it comes to Bing Ads.
Why should I advertise on Bing Ads over Google Ads?
The most obvious reason to choose Bing Ads over Google Ads is the cost of the bid (= less competition). Studies show that Bing Ads’ PPC campaigns cost 33% less when compared to Google Ads, but we have experienced even more dramatic difference in the bidding price up to 65% cheaper and therefore much higher ROI and result.
Bing is the 2nd most popular English search in the world just after Google. Most notably, we have found that the CTR(Click-Through-Rate) was about 2 ~ 4 times higher than Google Ads when we did a A/B testing for the two identical campaigns on the two platforms.
Google Ads (formerly known ad Google Adwords) is the most popular PPC advertising in the world. Google Adwords was the one and only PPC advertising platform in the world when it first debuted in year 2000 and it is the first platform to introduce the concept of PPC marketing. Google Ads platform enables businesses to create ads that appear on Google’s search engine results page and other Google properties.
Google PPC model works on a bidding system on keywords. When a search is initiated by a user, Google algorithm finds the pool of Google Ads advertisers and find a set of winners to appear in the designated advertising space on the search results page – which generally happens in less than a second. The winners are selected by the algorithm by a number of factors such as relevance and quality of the keywords,
Google Ads campaigns along with the type of bidding strategy set by the advertiser. Considerable portion of modern businesses’ successes, where the customer traffic is generated through search engine, are said to be attributable to Google Ads campaigns along with SEO(Search Engine Optimisation).