Search engine optimization or SEO for accountants is crucial for accounting firms and private practice accountants looking to enhance their online visibility and attract more clients. With the right SEO strategies, you can get your website and services in front of people searching for an accountant or bookkeeper. Let’s take a look at how to leverage SEO to grow your accounting business.
Conduct Keyword Research to Target Relevant Queries – A Vital SEO for Accountants Strategy
The first step is identifying keywords and phrases potential clients use when searching for accounting services. You want to optimize your site for terms like “accountant near me,” “small business bookkeeping,” “tax preparation,” etc. Use SEO tools like Ahrefs or SEMrush to uncover popular and low competition keywords to target.
When doing keyword research, be sure to include long-tail variations like “small business accounting services” and “certified public accountant for taxes.” Longer, more specific phrases tend to have less competition and help you stand out. Just don’t over optimize your content with excessive keyword repetition.
Here are some keywords that you can use along with their search volume, intent, cost-per-click (CPC) and keyword difficulty. Data came from Semrush US Database:
|accountants near me
|tax accountants near me
|accountants near me for taxes
|certified public accountants near me
|small business accountants near me
|best accountants near me
|best tax accountants near me
|best certified public accountants near me
|business accountants near me
|personal accountants near me
Optimize Your Website Content
Make sure your website contains pages targeting your focus keywords based from your SEO for accountants keyword research. The content should provide value to visitors – explain your services, accounting expertise, ideal clients, etc. Avoid keyword stuffing, and focus on useful, readable content.
For example, an “Our Services” page could highlight tax preparation, auditing, bookkeeping, payroll, and other services you offer. Each section provides details on what you do, who it helps, and why clients should choose your accounting firm.
Relevant, original content like this, optimized with your target keywords, helps search engines understand what your accounting firm’s website is about. It also demonstrates your expertise to prospective clients.
Here’s a sample article outline following a good H-structure and idea flow:
H1: Finding the Best ‘Accountants Near Me’: A Comprehensive Guide
H2: Understanding the Importance of Local Accountancy Services
- H3: The Benefits of Choosing a Local Accountant
- H3: How Local Accountants Meet Your Specific Needs
How to Search for Qualified Accountants in Your Area
- H3: Online Search Strategies for Finding Local Accountants
- H3: Utilizing Local Directories and Accounting Associations
Key Factors to Consider When Choosing an Accountant
- H3: Credentials and Experience of Local Accountants
- H3: Understanding the Range of Services Offered
The Role of Client Reviews and Testimonials in Making Your Decision
- H3: How to Interpret Online Reviews and Ratings
- H3: Seeking Recommendations from Peers and Business Associates
Meeting and Interviewing Potential Accountants
- H3: Preparing for Your First Consultation
- H3: Questions to Ask During the Meeting
Making the Final Decision: Selecting the Right Accountant for You
- H3: Evaluating Proposals and Pricing Structures
- H3: Establishing a Comfortable Working Relationship
The Long-Term Benefits of a Strong Accountant-Client Relationship
- H3: Ongoing Financial Advice and Support
- H3: Adjusting Services as Your Needs Evolve
Claim and Optimize Your Google My Business Profile
Google My Business profiles appear prominently in local search results. Complete your profile fully, include photos and descriptions of your services, and encourage client reviews. This helps you rank for searches like “accountants in [city].”
Google’s algorithm favors complete profiles with lots of positive reviews. So make sure to provide plenty of details on your firm’s services, experience, and credentials. Reviews from satisfied clients build trust and social proof.
Regularly update your Google My Business profile to keep it looking its best. This local SEO for accountants element is critical for attracting nearby clients. Encourage client reviews by giving incentives to your clients when they make a review on your website and on your Google MyBusiness profile. Don’t engage with black hat techniques like CTR-manipulation.
Build Backlinks to Your Site – An Off-Page SEO for Accountants Strategy
Quality backlinks from industry websites help search engines understand your expertise. Guest post on accounting blogs, partner with local businesses, and promote content to gain relevant backlinks. Just avoid shady link building tactics.
Link building takes effort, but earning backlinks to your accounting firm’s website signals you are a trusted source. Focus on securing backlinks from reputable sites related to your niche. Don’t buy links or use dubious practices.
Examples of good websites that could give you backlinks are popular news sites, other accounting firms, credible listing websites related to accounting and reputable organization websites.
Technical SEO Elements Matter Too for SEO for Accountants
Don’t neglect technical SEO factors. Ensure your website loads quickly, is mobile-friendly, and uses quality hosting. Fix any errors flagged by Google Search Console. Technical optimizations create a better user experience. Your contents are useless if your site is not indexable and crawlable.
A fast, mobile-ready website with sound technical foundations helps search engines index and rank your pages higher. Technical SEO also reduces bounce rate by providing a seamless experience for visitors.
For WordPress websites, it is important to have a good caching plugin, a fast and secure web host. Optimizing image sizes is also one of the optimizations that you can do.
For Wix websites, making sure your media contents are optimized for web and mobile. You also need to make sure that plugins are installed only when necessary.
Track Your Rankings and Traffic – SEO Metrics that Matter
Use Google Analytics and Search Console to monitor your search engine performance. See which pages and keywords drive traffic, and identify areas to improve. SEO is an ongoing process, so regularly check your search rankings.
Consistent tracking provides insight into your accounting SEO tips and overall SEO work. Are people finding your site for your target keywords? Is traffic increasing over time? Tracking keeps you informed so you can refine your SEO techniques as needed.
Don’t Forget Local SEO
Local SEO establishes you as a trusted accounting professional in your geographic area. Tactics like local citations and GMB optimization make you visible to nearby searchers.
Many clients prefer working with a local accounting firm they can easily visit in person. Local SEO, along with great service, makes you the go-to choice. This strategy helps attract new clients in your specific city or town. You can also engage with clients from nearby locations. You may offer client visits to further extend your reach.
Perform an SEO Audit Regularly
Conducting an SEO audit examines your entire website for issues impacting performance. An audit identifies technical problems, analyzes site architecture, evaluates keywords/content, checks rankings, and more.
Auditing your accounting firm’s SEO periodically uncovers opportunities to improve your visibility in search engines like Google. An audit also establishes a baseline to measure your SEO progress against.
You may opt to use some audit tools like Semrush site audit or have it audited manually.
Expect SEO Challenges and Be Patient
SEO for an accounting firm takes time and consistent effort. There will be challenges like competing against larger companies, lacking website authority, and fluctuating rankings. But staying persistent with smart SEO techniques can overcome these obstacles.
View SEO as an ongoing process. Track your search presence and tweak your SEO campaign based on the data. With a sound strategy focused on long-term results, your accounting firm will slowly but surely become more visible online.
SEO is an investment that takes time to give results but definitely it is worth it.
Reach Out to a Professional for SEO Assistance
As you can see, successful accounting SEO requires specialized expertise. An experienced SEO agency like Hedley Digital has the skills and resources to handle technical SEO work, content creation, link building, and local optimization for an accounting firm.
If you feel overwhelmed implementing these SEO strategies yourself, consider partnering with a professional SEO provider. Their guidance tailored specifically for the accounting industry can help your firm succeed online. Reach out today to learn how our team can enhance your presence and attract more potential clients through search engine results pages.
- Research target keywords potential clients use to find your services like “accountants near me”
- Create optimized website content focusing on your services and expertise. You may provide case studies
- Build an authoritative Google My Business profile to rank locally
- Earn backlinks from industry websites to boost search rankings
- Monitor rankings and traffic metrics to refine your SEO efforts
- Combine organic SEO with local techniques to attract nearby clients
- Audit your website’s SEO to identify issues hampering performance
- Seek help from a professional SEO firm experienced with accounting firms