๋ฌธ์˜ํ•˜๊ธฐ

Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO Press
Hedley Digital Marketing Agency in Melbourne SEO, PPC - Flag-Australia
Hedley Digital Marketing Agency in Melbourne SEO, PPC - Flag Canada
Hedley Digital Marketing Agency in Melbourne SEO, PPC - Flag-Korea
ํ˜ธ์ฃผ ์ง€์‚ฌ

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3/480 Collins St, Melbourne, VIC 3000, Australia

์บ๋‚˜๋‹ค ์ง€์‚ฌ

[email protected]
33 Bloor St E 5th Floor, Toronto ON, M4W 3H1, Canada

์„œ์šธ ์ง€์‚ฌ

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์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋‚จ๊ตฌ ํ…Œํ—ค๋ž€๋กœ2๊ธธ 27 (์—ญ์‚ผ๋™, ๋น„์ ผํƒ€์›Œ) 9์ธต

๋ฌธ์˜ํ•˜๊ธฐ

ํŒŒํŠธ๋„ˆ ๋ฐ ๊ณ ๊ฐ์‚ฌ

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๊ธฐ์—… ๋ฆฌ์ŠคํŠธ

ํŠธ๋ž˜ํ”ฝ ์ „๋ฌธ๊ฐ€์™€ ์ƒ๋‹ดํ•˜๊ธฐ

ํ—ค๋“ค๋ฆฌ์˜ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ํŠธ๋ž˜ํ”ฝ ์ „๋ฌธ๊ฐ€์™€ ๋ฌด๋ฃŒ ์ƒ๋‹ด์„ ํ•˜์„ธ์š”.
์ด์ œ ๋ง‰ ์‚ฌ์—…์„ ์‹œ์ž‘ํ•œ 1์ธ๊ธฐ์—…๋ถ€ํ„ฐ ์„ธ๊ณ„์ ์ธ ๋Œ€๊ธฐ์—…๊นŒ์ง€ ๊ฐ๊ฐ ๋น„์ฆˆ๋‹ˆ์Šค ์ƒํ™ฉ์— ๋งž๋Š” ์†”๋ฃจ์…˜์„ ๋งž์ถค์ œ์ž‘ํ•˜์—ฌ ์ตœ๊ณ ์˜ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.

์ž์ฃผํ•˜๋Š” ์งˆ๋ฌธ FAQ

๊ตฌ๊ธ€ SEO๋ž€ Search Engine Optimization์˜ ์•ฝ์ž๋กœ, ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”๋ผ๋Š” ๋œป์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. SEO๋Š” ์›น์‚ฌ์ดํŠธ์˜ ํŠธ๋ž˜ํ”ฝ์˜ ์–‘๊ณผ ์งˆ์„ ๋†’์ด๊ณ  ์˜จ์‚ฌ์ดํŠธ SEO, ์˜คํ”„์‚ฌ์ดํŠธ SEO, ๋ฐฑ๋งํฌ, ์ปจํ…์ธ  ์ œ์ž‘ ๋“ฑ์„ ๊ณ ๋ คํ•˜์—ฌ ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„์˜ ์ƒ๋‹จ์— ๋…ธ์ถœ์‹œ์ผœ ์˜ค๊ฐ€๋‹‰ ํŠธ๋ž˜ํ”ฝ์„ ๋†’์—ฌ ๋งค์ถœ์„ ์ƒ์Šน์‹œํ‚ค๋Š” ๋งˆ์ผ€ํŒ… ๊ธฐ๋ฒ•์ž…๋‹ˆ๋‹ค.ย 

ํ™”์ดํŠธํ–‡ SEO๋ž€, ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„์˜ ๊ฐ€์ด๋“œ๋ผ์ธ๊ณผ ๋ฃฐ์„ 100% ๋”ฐ๋ผ์„œ ๊ตฌ๊ธ€๋‚ด์—์„œ ํ•ฉ๋ฒ•์ ์ด๊ณ  ๋„๋•์ ์œผ๋กœ ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”๋ฅผ ์ง„ํ–‰ํ•˜๋Š” ์ž‘์—…์„ ์ด์•ผ๊ธฐ ํ•ฉ๋‹ˆ๋‹ค. ์ด์™€ ๋ฐ˜๋Œ€๋กœ, ๋ธ”๋ž™ํ–‡ SEO์™€, ๊ทธ๋ ˆ์ดํ–‡ SEO๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.

ํ—ค๋“ค๋ฆฌ๋Š” 100% ํ™”์ดํŠธํ–‡ SEO ์ตœ์ ํ™” ๊ธฐ๋ฒ•๋งŒ์„ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค.ย 

๋ธ”๋ž™ํ–‡ SEO๋ž€ ๊ตฌ๊ธ€์˜ ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ๊ฐ€์ด๋“œ ๋ผ์ธ์„ ๋”ฐ๋ฅด์ง€ ์•Š๊ณ , ๋ด‡์ด๋‚˜, ์ž๋™ ๋ฐฑ๋งํฌ ์ƒ์„ฑ๊ธฐ ๋“ฑ์˜ ๋น„์œค๋ฆฌ์ ์ด๊ณ  ๊ตฌ๊ธ€ ๊ฐ€์ด๋“œ๋ผ์ธ์— ์œ„๋ฐฐ๋˜๋Š” ๋ฐฉ๋ฒ•์„ ์‚ฌ์šฉํ•˜์—ฌ ์ƒ๋‹จ๋…ธ์ถœ์„ ์‹œํ‚ค๋Š” ๋งˆ์ผ€ํŒ… ๊ธฐ๋ฒ•์ž…๋‹ˆ๋‹ค. ๋ธ”๋ž™ํ–‡ SEO๋Š” ๋•Œ๋กœ๋Š” ํ™”์ดํŠธํ–‡ SEO๋ณด๋‹ค ํšจ๊ณผ์ ์ด๊ณ  ๋น ๋ฅด๋‹ค๊ณ  ๋Š๊ปด์งˆ ์ˆ˜ ์žˆ์œผ๋‚˜, ๊ฐœ์ธ์ด ๊ตฌ๊ธ€ ์—”์ง€๋‹ˆ์–ด์™€ ๋ด‡์˜ ์ˆ˜์‹ญ๋…„๊ฐ„์˜ ๋…ธํ•˜์šฐ์™€ ์ง‘๋‹จ์ง€์„ฑ์„ ํšŒํ”ผํ•œ๋‹ค๋Š” ๊ฒƒ์€ ๊ฑฐ์˜ ๋ถˆ๊ฐ€๋Šฅ์— ๊ฐ€๊น์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ๋งŽ์€ ์›น์‚ฌ์ดํŠธ๋“ค์ด ๋ธ”๋ž™ํ–‡ SEO ๋งˆ์ผ€ํŒ…๊ธฐ๋ฒ•์„ ์‚ฌ์šฉํ•˜์—ฌ ๊ตฌ๊ธ€์—์˜ํ•ด ์‚ฌ์ดํŠธ๊ฐ€ ๋ธ”๋ž™๋ฆฌ์ŠคํŠธ๊ฐ€ ๋งŽ์ด ์žˆ์œผ๋ฉฐ, ํ•œ๋ฒˆ ๋ธ”๋ž™๋ฆฌ์ŠคํŠธ ๋œ ์›น์‚ฌ์ดํŠธ๋Š” ๋ณต๊ตฌํ•˜๊ธฐ๊ฐ€ ์ƒ๋‹นํžˆ ๊นŒ๋‹ค๋กญ์Šต๋‹ˆ๋‹ค. ํ—ค๋“ค๋ฆฌ์—์„œ๋Š” ๊ตฌ๊ธ€ ๊ฐ€์ด๋“œ๋ผ์ธ์„ ๋ช…ํ™•ํ•˜๊ฒŒ ์ง€์ผœ 100% ํ™”์ดํŠธํ–‡ SEO๊ธฐ๋ฒ•๋งŒ์„ ์‚ฌ์šฉํ•˜์—ฌ ์ตœ์ ํ™” ์ž‘์—…์„ ์ง„ํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.ย 

๋กœ์ปฌ SEO๋Š” ์ง€๋ฆฌ์ ์ธ ์š”์†Œ๊ฐ€ ์ค‘์š”์‹œ ๋˜๋Š” SEO ๊ธฐ๋ฒ•์œผ๋กœ, ์ง€์—ญ ๋น„์ง€๋‹ˆ์Šค ํ˜น์€ ๋ฌผ๋ฆฌ์ ์ธ ์‚ฌ์—…๊ณต๊ฐ„์ด ์žˆ๋Š” ๋ชจ๋“  ์‚ฌ์—…์žฅ์—๊ฒŒ ํšจ๊ณผ์ ์ธ ๋งˆ์ผ€ํŒ… ๊ธฐ๋ฒ•์ž…๋‹ˆ๋‹ค.

๋ณ€ํ˜ธ์‚ฌ, ํšŒ๊ณ„์‚ฌ, ๋ ˆ์Šคํ† ๋ž‘, ์„ฑํ˜•์™ธ๊ณผ๋“ฑ ๊ฑฐ์˜ ๋ชจ๋“  ๋น„์ฆˆ๋‹ˆ์Šค์— ์ ์šฉ๋  ์ˆ˜ ์žˆ๊ณ , ๊ตฌ๊ธ€์ด ์ ์  ๋” ์ƒ๋‹จ๋…ธ์ถœ์„ ํ•  ๋•Œ ์ง€๋ฆฌ์ ์ธ ์š”์†Œ๋ฅผ ์šฐ๋Œ€ ์ ์šฉํ•จ์œผ๋กœ์จ ๋กœ์ปฌ SEO์˜ ์ค‘์š”์„ฑ์ด ์ ์  ๋” ๋ถ€๊ฐ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋ชจ๋ฐ”์ผ ๊ฒ€์ƒ‰์—”์ง„ ์ ์œ ์œจ์ด, ๋ฐ์Šคํฌํƒ‘์„ ๋„˜์–ด์„œ ๊ณ„์† ์ฆ๊ฐ€ํ•˜๋ฉด์„œ ๊ตฌ๊ธ€์ด ๋”์šฑ ์ค‘์š”ํ•˜๊ฒŒ ์ƒ๊ฐํ•˜๋Š” ๋ถ€๋ถ„์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.

๊ผญ ์‚ฌ๋ฌด์‹ค์ด๋‚˜, ๋ฌผ๋ฆฌ์ ์ธ ์‚ฌ์—…์žฅ์ด ์—†๋”๋ผ๋„ GMB(Google My Business)์™€ ์—ฌ๋Ÿฌ ์‚ฌ์—… ๋””๋ ‰ํ† ๋ฆฌ๋“ฑ์— ์ผ๊ด€๋œ ์‚ฌ์—…์žฅ์˜ ์ •๋ณด๋ฅผ ๋“ฑ๋กํ•˜๋Š”๊ฒƒ์ด ์ƒ๋‹จ๋…ธ์ถœ์— ์ ˆ๋Œ€์ ์œผ๋กœ ์œ ๋ฆฌํ•˜๋ฏ€๋กœ, ๋ฌผ๋ฆฌ์ ์ธ ์‚ฌ์—…์žฅ์ด ์—†๋Š” 100% ์˜จ๋ผ์ธ ๋น„์ง€๋‹ˆ์Šค๋ฅผ ์šด์˜ํ•˜๊ณ  ์žˆ๋”๋ผ๋„ ๊ณ ๋ คํ•ด๋ด์•ผํ•  ์ค‘์š”ํ•œ ์ „๋žต์ž…๋‹ˆ๋‹ค.

์‹ค์ œ๋กœ ๊ตฌ๊ธ€์„ ๋น„๋กฏํ•œ ์ „์„ธ๊ณ„์˜ ๊ฒ€์ƒ‰์—”์ง„ ์ฒซํŽ˜์ด์ง€์— ๋…ธ์ถœ๋˜๋Š” ์›น์‚ฌ์ดํŠธ๋“ค์˜ ๋งŽ์€ ๋ถ€๋ถ„์ด ๋กœ์ปฌ ๋น„์ฆˆ๋‹ˆ์Šค๋“ค๋กœ ๊ตฌ์„ฑ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ํ†ต๊ณ„์ ์œผ๋กœ 70%์ด์ƒ์˜ ์‚ฌ๋žŒ๋“ค์ด ๋ชจ๋ฐ”์ผ๋กœ ๊ฒ€์ƒ‰์„ ํ•œ ์ดํ›„, 8km ์ด๋‚ด์— ์žˆ๋Š” ์‚ฌ์—…์žฅ์— ๋ฐฉ๋ฌธํ•œ๋‹ค๋Š” ๊ตฌ๊ธ€์˜ ์—ฐ๊ตฌ ๊ฒฐ๊ณผ๊ฐ€ ์žˆ์œผ๋ฉฐ ์ด๋ฅผ ์ ๊ทน์ ์œผ๋กœ ํ™œ์šฉํ•˜๋Š”๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.

๋กœ์ปฌ SEO ํ˜น์€ ๋กœ์ปฌ ๋””๋ ‰ํ† ๋ฆฌ ๋งˆ์ผ€ํŒ…์€ ๋‹ค๋ฅธ ์ข…๋ฅ˜์˜ ๋งˆ์ผ€ํŒ…๋ณด๋‹ค ์ปจ๋ฒ„์ ผ(conversion, ๊ตฌ๋งค์ „ํ™˜์œจ)์ด ๋†’์€๊ฒƒ์œผ๋กœ ์ฆ๋ช…๋˜์—ˆ๊ณ  ๋•Œ์—๋”ฐ๋ผ 50%์ด์ƒ์„ ์ดˆ๊ณผํ•˜๊ธฐ๋„ ํ•˜๋Š”๊ฒƒ์œผ๋กœ ๋ฐํ˜€์กŒ์Šต๋‹ˆ๋‹ค. ๋กœ์ปฌ SEO์— ๋Œ€ํ•ด ์ถ”๊ฐ€์ ์œผ๋กœ ๊ถ๊ธˆํ•œ๋ถ€๋ถ„์ด ์žˆ๋‹ค๋ฉด ์ €ํฌ์—๊ฒŒ ์—ฐ๋ฝ์ฃผ์‹œ๋ฉด ์นœ์ ˆํ•˜๊ฒŒ ๋‹ต๋ณ€๋“œ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

๋ถ„์•ผ์™€ ์‚ฌ์—…์˜ ๊ทœ๋ชจ์™€ ์ƒ๊ด€์—†์ด, ๋ชจ๋‘ ๋กœ์ปฌ SEO๋ฅผ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ง€์—ญ์˜ ์นดํŽ˜๋‚˜, ๋กœํŽŒ, ์„ฑํ˜•์™ธ๊ณผ๋“ฑ ๊ณ ๊ฐ์ด ์ง์ ‘ ๋ฐฉ๋ฌธํ•  ์ˆ˜ ์žˆ๋Š” ์‚ฌ์—…์žฅ์ด ์žˆ๋Š”๊ฒฝ์šฐ๋งŒ ํ•ด๋‹น๋˜๋Š”๊ฒƒ์ด ์•„๋‹™๋‹ˆ๋‹ค.

์‹ค์ œ๋กœ ๊ณ ๊ฐ์ด ๋ฐฉ๋ฌธํ•˜์—ฌ ๊ฒฐ์ œ๋ฅผ ํ•˜๋Š” ์‚ฌ์—…์ด ์•„๋‹ˆ๋”๋ผ๋„, ๋ฌผ๋ฆฌ์ ์œผ๋กœ ํŠน์ • ๊ณต๊ฐ„์— ์žˆ๋Š” ์‚ฌ๋žŒ๋“ค์„ ๋Œ€์ƒ์œผ๋กœ ๋…ธ์ถœ๋˜๊ณ  ์‹ถ์€๊ฒฝ์šฐ (์„œ์šธ, ๋ถ€์‚ฐ๋“ฑ)์—๋„ ์œ ์šฉํ•˜๊ฒŒ ๋กœ์ปฌ SEO๊ฐ€ ํ™œ์šฉ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.ย 

๋ชจ๋“  ๋ณ‘์„ ์น˜๋ฃŒํ•  ์ˆ˜ ์žˆ๋Š” ๋งŒ๋ณ‘ํ†ต์น˜์•ฝ์ด ์กด์žฌํ•˜์ง€ ์•Š๋“ฏ์ด, ๋ชจ๋“  ์—…๊ณ„์™€ ๋น„์ฆˆ๋‹ˆ์Šค์— ์ ์šฉ๋  ์ˆ˜ ์žˆ๋Š” ๊ฐ™์€ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ์ž‘์—…์€ ์กด์žฌํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

๊ตฌ๊ธ€ SEO ์ตœ์ ํ™” ์ž‘์—…์€ ๊ตฌ๊ธ€ ํฌ๋กค๋Ÿฌ๊ฐ€ ๊ฒ€์ƒ‰๊ฒฐ๊ณผ๋ฅผ ๋…ธ์ถœ์‹œํ‚ฌ ๋•Œ ์‚ฌ์šฉํ•˜๋Š” 100๊ฐ€์ง€ ์ด์ƒ์˜ ์•Œ๊ณ ๋ฆฌ์ฆ˜์ด ๋จผ์ € ์–ผ๋งˆ๋‚˜ ์ ์šฉ๋˜์–ด ์žˆ๋Š”์ง€ ํ™•์ธ์„ ํ•ด์•ผํ•ฉ๋‹ˆ๋‹ค.ย 

์ดํ›„, ๊ฐ ๊ณ ๊ฐ์˜ ๋ชฉํ‘œ์™€ ์›ํ•˜๋Š” ํ‚ค์›Œ๋“œ, ํƒ€์ผ“ ๊ณ ๊ฐ๋“ฑ ์—ฌ๋Ÿฌ๊ฐ€์ง€๋ฅผ ๋…ผ์˜ํ•œ ํ›„ ๊ฐ๊ฐ ๋น„์ฆˆ๋‹ˆ์Šค์— ๋งž๋Š” ๊ฐ€๊ฒฉ์„ ์ œ์‹œํ•ด ๋“œ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.ย 

We have encountered many businesses with a marketing budget less than $1,000 / month and saw the owners struggling to maintain the business itself. If this is you, we strongly suggest that you step back and take a look at your business from a holistic point of view and check your current sales funnel, how you close the deals, profitability of your business, unnecessary expenses and so on. SEO is a long-term investment that is proven to be highly cost-effective in the long-run, but we want you to understand that it is not a magic pill that will drive your traffic within a few days. At minimum, it will take 3+ months to bring notable output.ย 

Remember, there is no such thing as get rich quick scheme. Every legitimate and successful businesses take time and tremendous amount of effort to be successful.ย 

Just like a typical SEO, local SEO takes time and time means money. If you’d like faster and more results faster, you can pay for more time. Itโ€™s a simple equation.

If you have multiple locations, pricing will need to be adjusted as SEO needs to be done for each and every locations you service which can be a complex work where more advanced strategies need to be applied.ย 

Speak to us to find out if you need a local SEO.

๊ฒ€์ƒ‰์—”์ง„ ํ”Œ๋žซํผ์—์„œ ํด๋ฆญ๋‹น ๊ณผ๊ธˆ(PPC)๋ฐฉ์‹์˜ ๊ด‘๊ณ ๋ฅผ ์ง„ํ–‰ํ•œ๋‹ค๋ฉด, ๋ชจ๋‘ ํฌ๊ด„์ ์ธ ์˜๋ฏธ์—์„œ PPC ํ‚ค์›Œ๋“œ ๊ด‘๊ณ ๋ผ๊ณ  ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

ํ—ค๋“ค๋ฆฌ์—์„œ๋Š”, ์ „์„ธ๊ณ„ ์ ์œ ์œจ 1์œ„ ๊ตฌ๊ธ€ ํ‚ค์›Œ๋“œ๊ด‘๊ณ (Google Ads)์™€, ์ ์œ ์œจ 2์œ„ ๋น™ ํ‚ค์›Œ๋“œ ๊ด‘๊ณ (Bing Ads) ๋Œ€ํ–‰ ๋ฐ ์ปจ์„คํŒ… ์„œ๋น„์Šค ๋งŒ์„ ์ง„ํ–‰ํ•ฉ๋‹ˆ๋‹ค.

PPC๋Š” pay-per-click์˜ ์•ฝ์ž๋กœ, ์ง์—ญํ•˜์ž๋ฉด ํด๋ฆญ๋‹น ๊ณผ๊ธˆ์ด๋ผ๋Š” ๋œป์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

PPC ํ‚ค์›Œ๋“œ ๊ด‘๊ณ ๋Š” ๊ตฌ๊ธ€, ๋น™ ๋“ฑ์—์„œ ์‚ฌ์šฉํ•˜๊ณ  ์žˆ๋Š” ํ‚ค์›Œ๋“œ ๊ด‘๊ณ  ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค. ๊ด‘๊ณ ์ฃผ๋Š” "์„œ์šธ ๋ฏธ์Š๋žญ ๋ ˆ์Šคํ† ๋ž‘" ์ฒ˜๋Ÿผ ์›ํ•˜๋Š” ํ‚ค์›Œ๋“œ๋ฅผ ์ง€์ •ํ•˜๊ณ  ๊ด‘๊ณ  ์บ ํŽ˜์ธ์„ ์ง‘ํ–‰ํ•˜๋ฉด, ๊ตฌ๊ธ€ ์—๋“œ ์•Œ๊ณ ๋ฆฌ์ฆ˜์ด ๊ฐ™์€ ํ‚ค์›Œ๋“œ๋ฅผ ์›ํ•˜๋Š” ๊ด‘๊ณ ์ฃผ๋“ค๋ผ๋ฆฌ ๋น„๋”ฉ(Bidding, ์ž…์ฐฐ)์„ ์‹œํ‚ค๋Š” ๊ณผ์ •์„ ๊ฑฐ์ณ ๋ˆ„๊ตฌ์˜ ๊ด‘๊ณ ๋ฅผ ์ƒ๋‹จ๋…ธ์ถœ ์‹œํ‚ฌ์ง€ ๊ฒฐ์ •ํ•˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค. ๋ฌผ๋ก  ์ด ๋ชจ๋“  ์ž‘์—…์€ ๋ฐฑ์—”๋“œ ์—์„œ ์ด๋ฃจ์–ด์ง€๋ฉฐ, ์•ฝ 1์ดˆ์•ˆ์— ๋ชจ๋“ ์ผ์ด ์•Œ๊ณ ๋ฆฌ์ฆ˜์—์˜ํ•ด ์ž๋™์œผ๋กœ ์ด๋ฃจ์–ด์ง‘๋‹ˆ๋‹ค.

์„ฑ๊ณต์ ์ธ PPC ์บ ํŽ˜์ธ์„ ์œ„ํ•ด์„œ๋Š” ์—ฌ๋Ÿฌ๊ฐ€์ง€ ์š”์†Œ๋ฅผ ๊ฐ์•ˆํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๊ฐ€์žฅ ์ค‘์š”ํ•œ ํ‚ค์›Œ๋“œ ๋ฆฌ์„œ์น˜๋ถ€ํ„ฐ, ์—๋“œ ๊ทธ๋ฃน์„ ์–ด๋–ป๊ฒŒ ๋‚˜๋ˆŒ ๊ฒƒ์ธ์ง€, ํƒ€์ผ“ ๊ณ ๊ฐ์ธต์€ ์–ด๋–ค์ง€, ์ปจ๋ฒ„์ ผ(๊ตฌ๋งค์ „ํ™˜์œจ)์€ ์–ด๋–ป๊ฒŒ ๋†’์ผ ์ˆ˜ ์žˆ๋Š”์ง€, ๋žœ๋”ฉํŽ˜์ด์ง€๋“ฑ์„ ์ตœ์ ํ™”๊ฐ€ ์ž˜ ๋˜์–ด ์žˆ๋Š”์ง€ ๋“ฑ์„ ๊ธด๋ฐ€ํ•˜๊ฒŒ ๋ชจ๋‹ˆํ„ฐ๋ง ํ•ด์•ผํ•˜๊ณ , ๊ด‘๊ณ ๋„ ํผํฌ๋จผ์Šค์— ๋”ฐ๋ผ ์œ ๋™์ ์œผ๋กœ ์˜ˆ์‚ฐ์„ ๋ถ„๋ฐฐํ•˜๊ฑฐ๋‚˜ A/B ํ…Œ์ŠคํŒ…์„ ํ†ตํ•ด ๋” ๋‚˜์€๋ฐฉํ–ฅ์œผ๋กœ ๋ฐœ์ „์„ ํ•ด๊ฐ€์•ผ ํ•ฉ๋‹ˆ๋‹ค. ๊ฐ„๋‹จํ•œ ๊ด‘๊ณ ์ง‘ํ–‰์€ ๋ˆ„๊ตฌ๋‚˜ ํ•  ์ˆ˜ ์žˆ์ง€๋งŒ, ์˜ˆ์‚ฐ์ด ์ปค์งˆ์ˆ˜๋ก ์ƒ์‘ํ•˜๋Š” ๊ณ ๋„์˜ ๊ด‘๊ณ  ์ง‘ํ–‰ ์ „๋žต์„ ๊ณ„ํšํ•ด์•ผ ๋ถˆํ•„์š”ํ•œ ์˜ˆ์‚ฐ๋‚ญ๋น„๋ฅผ ๋ง‰๊ณ  ์ด์ต์„ ๊ทน๋Œ€ํ™” ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ „์„ธ๊ณ„์—์„œ ๊ตฌ๊ธ€ ์ƒ๋‹จ ๋…ธ์ถœ์„ ํ•˜๊ธฐ์œ„ํ•ด SEO์— ํˆฌ์žํ•˜๋Š” ๊ธˆ์•ก์ด ์•ฝ 5์กฐ๋ฅผ ์ดˆ๊ณผํ•˜์˜€์Šต๋‹ˆ๋‹ค.

์ด์œ ๊ฐ€ ๋ฌด์—‡์ผ๊นŒ์š”? ์ด์œ ๋Š” ๋‹จ ํ•˜๋‚˜, ROI(Return on Investment, ํˆฌ์ž๋Œ€๋น„ ์ˆ˜์ต๋ฅ ) ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. SEO ๋งˆ์ผ€ํŒ…์€ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋žต์ค‘ ๊ฐ€์žฅ ROI๊ฐ€ ๋›ฐ์–ด๋‚œ๊ฒƒ์œผ๋กœ ์ฆ๋ช…์ด๋œ ์žฅ๊ธฐ์ ์ธ ๋งˆ์ผ€ํŒ… ์ „๋žต์ž…๋‹ˆ๋‹ค. ์ž‘์€ ๊ธฐ์—…๋ถ€ํ„ฐ, ์ค‘๊ฒฌ, ๋Œ€๊ธฐ์—…๊นŒ์ง€ SEO์— ์—„์ฒญ๋‚˜๊ฒŒ ๋งŽ์€ ์‹œ๊ฐ„๊ณผ ๋…ธ๋ ฅ์„ ์Ÿ์•„๋ถ‡๊ณ  ์žˆ๊ณ  ๊ทธ์— ์ƒ์‘ํ•˜๋Š” ํŠธ๋ž˜ํ”ฝ์„ ์–ป์–ด ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ๊ธฐ์—…๋“ค์ด ์ „์„ธ๊ณ„์— ๋„˜์ณ๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€ํ•œ๋ฏผ๊ตญ์˜๊ฒฝ์šฐ ๋„ค์ด๋ฒ„์˜ ์กด์žฌ๋กœ ์ธํ•ด ์ด ํ˜„์ƒ์ด ๋Šฆ์ถฐ์ง€๊ธด ํ–ˆ์ง€๋งŒ, 2019๋…„์„ ๊ธฐ์ค€์œผ๋กœ ๊ตญ๋‚ด ๊ตฌ๊ธ€ ์ ์œ ์œจ์ด 30%๋ฅผ ์ดˆ๊ณผํ•จ์œผ๋กœ์จ, ๋„ค์ด๋ฒ„์˜ ๋ชฐ๋ฝ ํ˜น์€ ๊ตฌ๊ธ€์˜ ์‹œ๋Œ€๊ฐ€ ์˜จ๋‹ค๊ณ  ๋งˆ์ผ€ํ„ฐ๋“ค์€ ํ‘œํ˜„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”๋Š” ์ ˆ๋Œ€ํ‰๊ฐ€๊ฐ€ ์•„๋‹Œ ์ƒ๋Œ€ํ‰๊ฐ€์ž…๋‹ˆ๋‹ค. ๋” ์ž์„ธํžˆ ๋งํ•ด, ๊ตฌ๊ธ€์˜ ์ฒซํŽ˜์ด์ง€๋Š” ์ด ๊ฒ€์ƒ‰ ํŠธ๋ž˜ํ”ฝ์˜ 91%๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ๊ณ , ๊ตฌ๊ธ€์˜ ์ฒซ ํŽ˜์ด์ง€ ์ƒ๋‹จ์˜ 3๊ฐœ์˜ ์˜ค๊ฐ€๋‹‰ ์›น์‚ฌ์ดํŠธ๋Š” ๋ชจ๋“  ํŠธ๋ž˜ํ”ฝ์˜ 75%๋ฅผ ๊ฐ€์ ธ๊ฐ€๊ณ  ๋…์ ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งค์ผ ์ˆ˜์ฒœ๊ฐœ์˜ ์ƒˆ๋กœ์šด ์›น์‚ฌ์ดํŠธ๊ฐ€ ์ƒ๊ฒจ๋‚˜๊ณ  ์žˆ์œผ๋‚˜, ๊ตฌ๊ธ€์˜ ์ฒซํŽ˜์ด์ง€๋Š” ํ•ญ์ƒ ์ˆ˜์‹ญ์–ต๊ฐœ์˜ ์›น์‚ฌ์ดํŠธ์ค‘ ๋”ฑ 10๊ฐœ๋งŒ์„ ์„ ํƒํ•ด ๋…ธ์ถœ์„ ์‹œํ‚ค๋ฉฐ, ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”๋Š” 10๋“ฑ์•ˆ์— ๋“ค๊ฑฐ๋‚˜ ํ˜น์€ 3์œ„๊ถŒ ์•ˆ์— ๋“ค์–ด์•ผ ํฐ ํšจ๊ณผ๋ฅผ ๊ธฐ๋Œ€ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•ด์™ธ์˜ ๊ฒฝ์šฐ ์ˆ˜์‹ญ๋…„์ „๋ถ€ํ„ฐ ๊ตฌ๊ธ€์„ ์‚ฌ์šฉํ•ด์™”๊ธฐ ๋•Œ๋ฌธ์— ํ‚ค์›Œ๋“œ ๊ฒฝ์Ÿ์ด ์ƒ๋‹นํžˆ ์น˜์—ดํ•˜๊ณ  ์ƒ๋‹จ๋…ธ์ถœ์ด ์‰ฝ์ง€ ์•Š์œผ๋‚˜, ๊ตญ๋‚ด์˜ ๊ฒฝ์šฐ ์•„์ง ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ๋งˆ์ผ€ํŒ…์— ๋Œ€ํ•ด ๋ณด์ˆ˜์ ์ด๊ฑฐ๋‚˜ ์ƒ์†Œํ•œ ๊ธฐ์—…๋“ค์ด ๋งŽ์•„ ๊ฒฝ์Ÿ๋ฅ ์ด ๋น„๊ต์  ๋‚ฎ์€ ๋ธ”๋ฃจ์˜ค์…˜์ด๋ผ๊ณ  ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.ย 

์ง€๊ธˆ๊ณผ๊ฐ™์ด ์•„์ง ๊ตญ๋‚ด์‹œ์žฅ์—์„œ ๊ตฌ๊ธ€์ด ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ์‹œ๊ธฐ์— ๊ตฌ๊ธ€ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ์ž‘์—…์„ ์ง„ํ–‰ํ•œ๋‹ค๋ฉด, ์šฐ์œ„์„ ์ ํ•˜์—ฌ ํ›„๋ฐœ์ฃผ์ž๋“ค์— ๋น„ํ•ด ๋” ํฐ ๊ฒฐ๊ณผ๋ฅผ ๊ธฐ๋Œ€ํ•ด๋ณผ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋งํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.ย 

์•„๋‹™๋‹ˆ๋‹ค. ๋‹ค๋งŒ, ์ €ํฌ์˜ ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„์— ๊ด€ํ•œ ํฌํŠธํด๋ฆฌ์˜ค์™€, ์ง€์‹ ๊ทธ๋ฆฌ๊ณ  ์ „์„ธ๊ณ„์—์„œ ์Šค์นด์šฐํŠธํ•œ ๊ธ€๋กœ๋ฒŒ ์ธ์žฌ๋“ค๊ณผ ๊ฒฝ๋ ฅ ๊ทธ๋ฆฌ๊ณ  ๊ฒฐ๊ณผ๋ฌผ์— ๋น„ํ•˜๋ฉด ๋งค์šฐ ํ•ฉ๋ฆฌ์ ์ธ ๊ฐ€๊ฒฉ์œผ๋กœ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ฐ๊ฐ์˜ ๋น„์ฆˆ๋‹ˆ์Šค์— ์ƒํ™ฉ๊ณผ ๋ชฉํ‘œ์— ๋”ฐ๋ผ ์—…๋ฌด๋Ÿ‰๊ณผ ๋‚œ์ด๋„๊ฐ€ ํ˜„์ €ํ•˜๊ฒŒ ๋‹ฌ๋ผ์งˆ ์ˆ˜ ์žˆ์œผ๋ฏ€๋กœ, ๊ฒฌ์ ์— ๊ด€ํ•œ ๋ฌธ์˜๋Š” [email protected] ์œผ๋กœ ์ฃผ์‹œ๋ฉด ์นœ์ ˆํ•˜๊ฒŒ ๋‹ต๋ณ€๋“œ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.ย 

๋งŽ์€ ๋ถ„๋“ค์ด ์งˆ๋ฌธํ•ด ์ฃผ์‹œ์ง€๋งŒ, ์ฐธ ๋‹ตํ•˜๊ธฐ๊ฐ€ ์‰ฝ์ง€์•Š์€ ์งˆ๋ฌธ์ž…๋‹ˆ๋‹ค.

์ด ์งˆ๋ฌธ์€ ์˜ˆ๋ฅผ๋“ค์ž๋ฉด, "ํ”ผ์•„๋…ธ๋ฅผ ๋ฐฐ์šฐ๋Š”๋ฐ ์–ผ๋งˆ๋‚˜ ๊ฑธ๋ฆด๊นŒ์š”? ๋ผ๊ณ  ์งˆ๋ฌธํ•˜๋Š”๊ฒƒ๊ณผ ๋น„์Šทํ•œ ๋งฅ๋ฝ์ž…๋‹ˆ๋‹ค. ๋‹จ์ˆœํžˆ ๊ฐ„๋‹จํ•œ ๋ฉœ๋กœ๋””๋ฅผ ์ตํžˆ๋Š”๊ฑด ํ•˜๋ฃจ๋งŒ์—๋„ ํ•  ์ˆ˜ ์žˆ์ง€๋งŒ, ์›ํ•˜๋Š” ๊ณก์˜ ๋‚œ์ด๋„์™€, ํ…Œํฌ๋‹‰, ํ”ผ์•„๋…ธ๋ฅผ ์–ผ๋งˆ๋‚˜ ๋ฐฐ์› ๋Š”์ง€ ํ˜น์€ ์ฒ˜์Œ ๋ฐฐ์› ๋Š”์ง€ ๋“ฑ ์—ฌ๋Ÿฌ๊ฐ€์ง€ ์š”์†Œ๋“ค์„ ํ•จ๊ป˜ ์ƒ๊ฐํ•ด๋ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.

SEO๋„ ๋งˆ์ฐฌ๊ฐ€์ง€ ์ž…๋‹ˆ๋‹ค. ํ˜„์žฌ ์›น์‚ฌ์ดํŠธ ์ตœ์ ํ™”๊ฐ€ ์–ผ๋งˆ๋‚˜ ๋˜์–ด์žˆ๋Š”์ง€, DA(Domain Authority, ๋„๋ฉ”์ธ ์Šค์ฝ”์–ด)๋Š” ๋ช‡์ ์ธ์ง€, Trust Flow(์‹ ๋ขฐ๋„)๋Š” ์–ด๋–ค์ง€, ์˜จ์‚ฌ์ดํŠธ SEO๋Š” ๋˜์–ด์žˆ๋Š”์ง€, ์˜ˆ์‚ฐ์„ ์–ผ๋งˆ์ธ์ง€, ์›ํ•˜๋Š” ๊ฒฐ๊ณผ์™€ ๋ชฉํ‘œ๋Š” ๋ฌด์—‡์ธ์ง€ ๋“ฑ์—๋”ฐ๋ผ ๋‹ต๋ณ€์ด ๋‹ฌ๋ผ์งˆ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์•„์ฃผ ๊ฐ„๋‹จํ•œ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ์ž‘์—…์€ 3๊ฐœ์›”๋ถ€ํ„ฐ ์‹œ์ž‘ํ•˜์˜ค๋‚˜, ๋Œ€๋ถ€๋ถ„์˜ ๊ฒฝ์šฐ ์ตœ์†Œ 6~12๊ฐœ์›” ๋“ฑ์˜ ๊ตฌ๊ธ€ SEO ์ตœ์ ํ™” ์ž‘์—…์„ ํ•ด์•ผ ํ›จ์”ฌ ๋” ์ข‹์€ ํˆฌ์ž๋Œ€๋น„ ์ˆ˜์ต๋ฅ ์„ ๊ธฐ๋Œ€ํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋งŒ์•ฝ ์›น์‚ฌ์ดํŠธ๊ฐ€ ์ƒ๊ธด์ง€ ์–ผ๋งˆ ์•ˆ๋˜์—ˆ์„ ๊ฒฝ์šฐ(๋ณดํ†ต 3๋…„๋ฏธ๋งŒ), ๊ตฌ๊ธ€์˜ ์‹ ๋ขฐ๋„(TF)์™€ DA(๊ตฌ๊ธ€ ์Šค์ฝ”์–ด, Domain Authority)๊ฐ€ 0์— ๊ฐ€๊นŒ์›Œ, ์›น์‚ฌ์ดํŠธ์— ์ž‘์—…์„ ํ•ด๋„ ๋ณดํ†ต 4~8์ฃผ ์ดํ›„์— ๊ฒ€์ƒ‰์—”์ง„์—์„œ ๋ฐ”๋€ ๋ชจ์Šต์„ ํ™•์ธ ํ•  ์ˆ˜๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฐ˜๋Œ€๋กœ, ์œ„ํ‚คํ”ผ๋””์•„์˜ ๊ฒฝ์šฐ DA๊ฐ€ 90์„ ์ดˆ๊ณผํ•˜์—ฌ, ์œ„ํ‚คํ”ผ๋””์•„ ๋‚ด์— ๋‚ด์šฉ์„ ์ˆ˜์ •ํ•˜๋Š”๊ฒฝ์šฐ ์ˆ˜๋ถ„๋‚ด๋กœ ๊ตฌ๊ธ€์ด ์ธ๋ฑ์‹ฑํ•˜์—ฌ ๋ฐ”๋กœ ์ „์„ธ๊ณ„์— ์ˆ˜์ •์‚ฌํ•ญ์ด ์ ์šฉ์ด ๋˜๋Š” ์ฐจ์ด๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.

ํ—ค๋“ค๋ฆฌ๋Š” ํˆฌ๋ช…์„ฑ๊ณผ, ์‹ ๋ขฐ ๊ทธ๋ฆฌ๊ณ  ๊ณ ๊ฐ๊ณผ์˜ ์นœ๊ตฌ๊ฐ™์€ ์œ ๋Œ€๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์šด์˜๋˜๋Š” ๊ตฌ๊ธ€ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋ฌธ๊ฐ€ ์—์ด์ „์‹œ ์ž…๋‹ˆ๋‹ค.

ํ—ค๋“ค๋ฆฌ๋Š” ๊ตญ๋‚ด์™ธ ์œ ์ˆ˜์˜ ๊ธฐ์—…๋“ค์™€ ํ•จ๊ป˜ ์ž‘์—…์„ ํ–ˆ๊ณ , ๋ฏธ๊ตญ ํฌ๋ธŒ์Šค, ABC ๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ ๋ฉ”์ด์ € ๋งค์ฒด๋“ค์ด "One of the fastest-growing digital marketing agencies(๊ฐ€์žฅ ๋นจ๋ฆฌ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์—์ด์ „์‹œ)" ๋ผ๊ณ  ์†Œ๊ฐœ๋˜์—ˆ๊ณ , 2020๋…„๋„์—๋Š” ํฌ๋ธŒ์Šค ๊ธฐ์—… ์œ„์›ํšŒ์— ๊ณต์‹ ๋ฉค๋ฒ„๋กœ ๋…ธ๋ฏธ๋„ค์ดํŠธ ๋ฐ ์ดˆ์ฒญ์„ ๋ฐ›์•˜๊ณ , ํ˜„์žฌ ํฌ๋ธŒ์Šค์ง€์— ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…์˜ ์ „๋ฌธ๊ฐ€๋กœ ์ธ์ •๋ฐ›์•„ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…๊ณผ, ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”, SEO, PPC(๊ฒ€์ƒ‰์—”์ง„๊ด‘๊ณ ) ๋“ฑ์— ๊ด€ํ•œ ๊ธ€๋“ค์„ ๊ธฐ๊ณ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

ํ—ค๋“ค๋ฆฌ์˜ ํŒ€์€ ๊ฐ ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”(SEO) ํŒ€, ๊ตฌ๊ธ€/๋น™(Bing) ๊ฒ€์ƒ‰์—”์ง„ ๊ด‘๊ณ  (PPC)ํŒ€, SNS ์†Œ์…œ๋ฏธ๋””์–ด ํŒ€์œผ๋กœ ๊ตฌ์„ฑ๋˜์–ด์žˆ๊ณ  ๊ตฌ๊ธ€ ์ตœ์ ํ™” ์ž‘์—…์— ๋Œ€ํ•œ ๋ฐฉ๋Œ€ํ•œ ์†Œ์Šค์™€ ๋…ธํ•˜์šฐ๋“ค์€ ์˜์–ด๊ถŒ์—์„œ ๋งŽ์ด ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ์–ด ์˜์–ด๋ฅผ ๋ชจ๊ตญ์–ด๋กœ ํ•˜๋Š” ๊ฒ€์ƒ‰์—”์ง„ ์ „๋ฌธ๊ฐ€ ๋“ค๋กœ ๋Œ€๋ถ€๋ถ„ ๊ตฌ์„ฑ์ด ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.

๋‹ค๋ฅธ ์—์ด์ „์‹œ์™€๋Š” ๋‹ฌ๋ฆฌ ์ €ํฌ๋Š” ์ž์ฒด์ ์œผ๋กœ ๋งค๋‹ฌ ์ตœ๋Œ€ 4-5 ๋ช…์˜ ์ƒˆ๋กœ์šด ํด๋ผ์ด์–ธํŠธ๋งŒ ๋ฐ›๊ณ  ์žˆ๋„๋ก ์ œํ•œํ•˜๊ณ  ์žˆ์œผ๋ฉฐ ์ด๋Š” ๊ฐ๊ฐ์˜ ๋น„์ฆˆ๋‹ˆ์Šค๋งˆ๋‹ค ๋‹ค๋ฅธ ๋‹ˆ์ฆˆ์™€, ์—…๊ณ„, ์˜์—…๋ฐฉ์‹, ๋งˆ์ผ€ํŒ… ์ „๋žต, ํ‚ค์›Œ๋“œ ๋ถ„์„๋“ฑ์„ ์ •ํ™•ํ•˜๊ฒŒ ํŒŒ์•…ํ•˜๊ณ  ํ”Œ๋ž˜๋‹ ํ•˜๋Š” ์‹œ๊ฐ„์„ ์ถฉ๋ถ„ํžˆ ๊ฐ–๊ธฐ ์œ„ํ•จ์ž…๋‹ˆ๋‹ค.

์ด์ œ ์ฐฝ์—…์„ํ•œ ์Šคํƒ€ํŠธ์—…๋ถ€ํ„ฐ ๊ธ€๋กœ๋ฒŒ ๋Œ€๊ธฐ์—…๊นŒ์ง€, B2C ๋น„์ฆˆ๋‹ˆ์Šค์™€ B2B๋น„์ฆˆ๋‹ˆ์Šค ๊ฐ๊ฐ์˜ ๋น„์ฆˆ๋‹ˆ์Šค ์ƒํ™ฉ์— ๋งž๋Š” ํŠนํ™”๋œ ์ตœ์ ํ™” ํ”„๋กœ์„ธ์Šค๋ฅผ ๊ฐ€์ง€๊ณ  ์ง„ํ–‰ํ•ฉ๋‹ˆ๋‹ค.

๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…๊ณผ, ๊ตฌ๊ธ€ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”, ํ˜น์€ ๊ตฌ๊ธ€ PPC ๊ตฌ๊ธ€ ์—๋“œ ๋“ฑ์— ๊ด€ํ•ด ๊ถ๊ธˆํ•˜์‹ ์ ์ด ์žˆ๋‹ค๋ฉด ์–ธ์ œ๋“  ์—ฐ๋ฝ์ฃผ์‹œ๋ฉด ์นœ์ ˆํ•˜๊ฒŒ ๋‹ต๋ณ€ํ•ด๋“œ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

SEO์™€ PPC ๋Š” ๊ตฌ๊ธ€ ์ƒ๋‹จ๋…ธ์ถœ์„ ์œ„ํ•œ ๊ฒ€์ƒ‰์—”์ง„ ๋งˆ์ผ€ํŒ… ์ „๋žต์ด๋ผ๋Š” ๋ชฉํ‘œ๋Š” ๊ฐ™์œผ๋‚˜, ์—ฌ๋Ÿฌ๊ฐ€์ง€ ๋‹ค๋ฅธ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค.

๊ตฌ๊ธ€ SEO(Search Engine Optimization) ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”์˜ ๊ฒฝ์šฐ ๊ตฌ๊ธ€์˜ ๊ฒ€์ƒ‰์—”์ง„ ๊ฐ€์ด๋“œ ๋ผ์ธ์— ๋”ฐ๋ผ ์˜จ์‚ฌ์ดํŠธ SEO, ์˜คํ”„์‚ฌ์ดํŠธ SEO, ์ปจํ…์ธ  ๋งˆ์ผ€ํŒ… ๋“ฑ์„ ์ด์šฉํ•˜์—ฌ ๊ตฌ๊ธ€ ํฌ๋กค๋Ÿฌ๊ฐ€ ์›น์‚ฌ์ดํŠธ๋ฅผ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ƒ๋‹จ๋…ธ์ถœ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋„๋ก ํ•˜๋Š” ์ „๋žต์ž…๋‹ˆ๋‹ค. ์ด๋ฅผ ์˜ค๊ฐ€๋‹‰ ํŠธ๋ž˜ํ”ฝ(Organic traffic)์ด๋ผ๊ณ  ์ง€์นญํ•ฉ๋‹ˆ๋‹ค.

๋ฐ˜๋ฉด ๊ตฌ๊ธ€ PPC(pay-per-click) ๊ฒ€์ƒ‰์—”์ง„ ๊ด‘๊ณ  ๋งˆ์ผ€ํŒ…์˜ ๊ฒฝ์šฐ, ๊ด‘๊ณ ์ฃผ๊ฐ€ ๊ตฌ๊ธ€์—๊ฒŒ ํŠน์ • ํ‚ค์›Œ๋“œ๋ฅผ ์ง€์ •ํ•˜์—ฌ ๊ด‘๊ณ ๋ฅผ ํ•˜๋Š”๊ฒƒ์œผ๋กœ ๊ตฌ๊ธ€ ํฌ๋กค๋Ÿฌ์˜ SEO ์•Œ๊ณ ๋ฆฌ์ฆ˜์— ์˜ํ•ด ์ƒ๋‹จ๋…ธ์ถœ์ด ๋˜๋Š”๊ฒƒ์ด ์•„๋‹ˆ๋ผ, ๊ตฌ๊ธ€ ์—๋“œ์˜ ํ‚ค์›Œ๋“œ ๋น„๋”ฉ (keyword bidding) ์•Œ๊ณ ๋ฆฌ์ฆ˜์— ๋”ฐ๋ผ ํ›จ์”ฌ ์ˆ˜์›”ํ•˜๊ฒŒ ์ƒ๋‹จ๋…ธ์ถœ์ด ๋˜๋Š”๊ฒƒ์ด ํŠน์ง•์ž…๋‹ˆ๋‹ค. ๋‹ค๋ฅธ ๊ด‘๊ณ ์™€๋Š” ๋‹ค๋ฅด๊ฒŒ, ์ƒ๋‹จ๋…ธ์ถœ์ด ๋˜์–ด๋„ ๊ด‘๊ณ ์ฃผ์—๊ฒŒ ๊ณผ๊ธˆ์ด ๋˜์ง€ ์•Š์œผ๋ฉฐ ๊ด‘๊ณ ๊ฐ€ ์‹ค์ œ๋กœ ํด๋ฆญ์ด ๋˜๋Š” ์ˆœ๊ฐ„ ๊ด‘๊ณ ์ฃผ์—๊ฒŒ ์•ฝ 1~10๋‹ฌ๋Ÿฌ ์„ ์—์„œ ๊ณผ๊ธˆ์ด ๋˜๋Š”๊ฒƒ์ด ํŠน์ง•์ž…๋‹ˆ๋‹ค.

๋น™(Bing)์€ ๋งˆ์ดํฌ๋กœ์†Œํ”„ํŠธ์— ์˜ํ•ด ๊ฐœ๋ฐœ๋œ ๊ฒ€์ƒ‰์—”์ง„์ด๋ฉฐ, ํ˜„์žฌ ์ „์„ธ๊ณ„์˜ 7%์˜ ์ ์œ ์œจ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๊ตฌ๊ธ€๋‹ค์Œ์˜ ์„ธ๊ณ„2์œ„์˜ ๊ฒ€์ƒ‰์—”์ง„ ์ž…๋‹ˆ๋‹ค. (๋„ค์ด๋ฒ„ ์ ์œ ์œจ 0.07%)

๋Œ€๋ถ€๋ถ„์˜ ์‚ฌ๋žŒ๋“ค์€ PPC ๋งˆ์ผ€ํŒ…์ด๋ผ๊ณ  ํ•˜๋ฉด, ๊ตฌ๊ธ€์—๋“œ๋ฅผ ๋– ์˜ฌ๋ฆฌ์ง€๋งŒ, ๋น™ ์—๋“œ๋Š” ๋งŽ์€ ์žฅ์ ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๊ฒ€์ƒ‰์—”์ง„ ๊ด‘๊ณ  ํ”Œ๋žซํผ์ž…๋‹ˆ๋‹ค.

๋น™ ์—๋“œ๊ฐ€ ๋งค๋ ฅ์ ์ธ ๊ฐ€์žฅ ํฐ ์ด์œ ๋Š” ๋‹จ์—ฐ CPC(Cost-per-click, ํด๋ฆญ๋‹น ๊ด‘๊ณ ๋น„)์— ์žˆ์Šต๋‹ˆ๋‹ค. ์—ฐ๊ตฌ๊ฒฐ๊ณผ์— ๋”ฐ๋ฅด๋ฉด ๋น™์˜ CPC๋Š” ๊ตฌ๊ธ€ ์—๋“œ์— ๋น„ํ•ด ์•ฝ 33%๊ฐ€ ์ €๋ ดํ•˜๊ฒŒ ์ฑ…์ •๋˜์–ด ์žˆ๋‹ค๊ณ  ์•Œ๋ ค์ ธ ์žˆ์œผ๋‚˜, ํ—ค๋“ค๋ฆฌ๊ฐ€ ์ง์ ‘ ๊ฒฝํ—˜ํ•œ ๋ฐ”๋กœ๋Š” ์‹ค์ œ๋กœ ์ตœ๋Œ€ 65%์ •๋„ ๊นŒ์ง€ ์ €๋ ดํ•œ ๊ฒฝ์šฐ๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ด‘๊ณ ๋ฅผ ์ง‘ํ–‰ํ•˜๋Š” ๊ธฐ์—…์˜ ์ž…์žฅ์—์„œ ๋งค์šฐ ๋งค๋ ฅ์ ์ธ ์š”์†Œ๊ฐ€ ์•„๋‹ ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.

๋˜ํ•œ ํ—ค๋“ค๋ฆฌ๊ฐ€ ์ง„ํ–‰ํ•œ A/Bํ…Œ์ŠคํŒ…์—์„œ CTR(Click-Through-Rate ํด๋ฆญ์œจ)์ด ๊ตฌ๊ธ€์—๋“œ๋ณด๋‹ค 2-4% ํฌ์ธํŠธ ๋†’์€๊ฒƒ์œผ๋กœ ํ™•์ธ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๋น™ ์—๋“œ์— ๊ด€ํ•ด ๊ถ๊ธˆํ•œ์ ์€ ํ—ค๋“ค๋ฆฌ์—๊ฒŒ ๋ฌธ์˜์ฃผ์„ธ์š”!

๊ตฌ๊ธ€ ํ‚ค์›Œ๋“œ ๊ด‘๊ณ (Google Ads) ๊ตฌ๊ธ€ ์—๋“œ(Google Ads)๋Š” ์ „์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ์œ ๋ช…ํ•˜๊ณ  ์ž˜ ์•Œ๋ ค์ง„ PPC ๊ด‘๊ณ  ํ”Œ๋žซํผ์ž…๋‹ˆ๋‹ค. 2000๋…„๋„์— ๊ตฌ๊ธ€์— ์˜ํ•ด ๋ฐœ๋ช…์ด ๋˜์—ˆ์œผ๋ฉฐ, ์ดํ›„ ์ „์„ธ๊ณ„ ๋น„์ฆˆ๋‹ˆ์Šค์™€ ๋งˆ์ผ€ํ„ฐ๋“ค์˜ ๋งŽ์€ ์‚ฌ๋ž‘์„ ๋ฐ›์•˜๊ณ , ์ „์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ํฌ๊ณ  ์œ ๋ช…ํ•œ PPC ๊ฒ€์ƒ‰์—”์ง„ ๊ด‘๊ณ ๋กœ ์ž๋ฆฌ๋งค๊น€ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. PPC ํ‚ค์›Œ๋“œ ๊ด‘๊ณ  advertising platform in the world when it first debuted in year 2000 and it is the first platform to introduce the concept of PPC marketing. Google Ads platform enables businesses to create ads that appear on Google’s search engine results page and other Google properties.

๊ตฌ๊ธ€ ์—๋“œ๋Š”, ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„์˜ ์ƒ๋‹จ, ํ•˜๋‹จ, ๋ฐฐ๋„ˆ ๋“ฑ์— ๊ด‘๊ณ ๋ฅผ ํ‘œ๊ธฐํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๋Š” ๊ด‘๊ณ ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค. ๊ตฌ๊ธ€ PPC ๋ชจ๋ธ์€ ๊ฒฝ๋งค(๋น„๋”ฉ) ํ˜•์‹์œผ๋กœ ์ง„ํ–‰์ด๋˜๋ฉฐ ๋งŒ์•ฝ ๊ฒ€์ƒ‰์„ ํ•˜๋Š” ์‚ฌ๋žŒ์ด ํŠน์ • ํ‚ค์›Œ๋“œ๋ฅผ ์ž…๋ ฅํ•˜๋Š” ๊ฒฝ์šฐ, ๊ตฌ๊ธ€ ์—๋“œ ์•Œ๊ณ ๋ฆฌ์ฆ˜์ด ํ‚ค์›Œ๋“œ ๊ฒฝ๋งค์˜ ์Šน์ž๋ฅผ ๋น ๋ฅด๊ฒŒ ์„ ์ •ํ•ด ๊ฒ€์ƒ‰์—”์ง„ ์ƒ๋‹จ์— ๋…ธ์ถœ์„ ์‹œํ‚ค๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.

์ „์„ธ๊ณ„์˜ ์ˆ˜๋ฐฑ๋งŒ๊ฐœ์˜ ์ค‘์†Œ๊ธฐ์—… ๋ฐ ๋Œ€๊ธฐ์—… ๋งค์ถœ์˜ ๋งŽ์€ ๋ถ€๋ถ„์„ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ๋Š” ์•„์ฃผ ํšจ๊ณผ์ ์ธ ๊ด‘๊ณ ๋ฐฉ์‹์ด๋ฉฐ, ์ข…์ข… SEO ์™€ ํ•จ๊ป˜ ํ™œ์šฉ๋˜๋Š” ๊ฒ€์ƒ‰์—”์ง„ ๋งˆ์ผ€ํŒ… ์ „๋žต์ค‘ ํ•˜๋‚˜์ž…๋‹ˆ๋‹ค.