National SEO

Does your business provide products or services nationally? National SEO services can be the key to online success.
Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO Press

What is National SEO?

National SEO is a type of ๊ตฌ๊ธ€ SEO strategy with more emphasis on the national level. If your business has target audience in multiple cities in your country, national SEO will be the critical factor in determining your Google search engine marketing strategy.

National SEO targets broader audience on a national level where asย local SEOย strategy targets specific city and its surrounds for a local business. Simply put, national SEO is a “Local SEO x multiple cities” that requires a lot more work to be able to rank on top of Google for multiple cities.

Due to the Covid-19, the transition from traditional businesses into a digital one is happening fast and the importance and significance of national SEO is ever increasing.ย 

Why National SEO?

Over 3 billion searches are performed each day by Google and these massive amount of searches are spread out to individual regions and nations around the world. National SEO is an excellent method to quickly increase your revenue and this is accomplished by implementing multi-city local SEO strategies. This will dominate each city one by one, putting your business on top of Google wherever your potential customers search for target keywords.

Studies show 96% of all businesses fail within the first 10 years and the businesses that fail usually don’t put too much emphasis on the digital marketing. The fact that you’re reading this right now instantly makes you the top 4% in your industry who are likely to dominate the online traffic – Congratulations ! As a business owner and marketer, we have to keep working hard to learn new things and even our team, who put over a decade of hard work in the world of online marketing, encounter new things every now and then, which open our eyes into looking at a whole new world opportunities.ย 

Hedley Digital Marketing Agency in Melbourne SEO, PPC - Local SEO
Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO checklist

What Is Included in National SEO?

Just like local SEO, National SEO is nothing special and pretty straight forward. Each industry and niches have inherently different characteristics, but putting aside the custom strategies for specific industry, weย  usually adhere to a national SEO checklist which include the following list.

For most SEO projects, you’ll start seeing results in the next 3-6 months depending on the cities we are targeting, country and competition level of the niches. As the national SEO progresses, the results will stack up and will start bringing in traffic from all over the place like a compound interest.ย 

1. ์˜จ์‚ฌ์ดํŠธ SEO
2. ์˜คํ”„์‚ฌ์ดํŠธ SEO
3. ํ…Œํฌ๋‹ˆ์ปฌ SEO
4. ์ปจํ…์ธ  ๋งˆ์ผ€ํŒ…
5. ๋ฐฑ๋งํฌ ๋นŒ๋”ฉ
6. ํ‚ค์›Œ๋“œ ๋ฆฌ์„œ์น˜

*์ƒ์œ„ ๋‚ด์šฉ์€ ์ผ๋ถ€์˜ ํ”„๋กœ์„ธ์Šค๋งŒ ์„œ์ˆ ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ํ—ค๋“ค๋ฆฌ ๋งˆ์ผ€ํŒ…์€ ๊ณ ๊ฐ๋‹˜์˜ ๋น„์ฆˆ๋‹ˆ์Šค ํ˜„ ์ƒํ™ฉ, ์‚ฐ์—…, ํšŒ์‚ฌ ๊ทœ๋ชจ ๋“ฑ์— ๋”ฐ๋ผ ๋‹ค์–‘ํ•œ ๊ธฐ์ˆ  ๋ฐ ํ˜„์žฅ ์ตœ์ ํ™” ์ž‘์—…์„ ์ˆ˜ํ–‰ํ•ฉ๋‹ˆ๋‹ค

National Traffic Improvement

National SEO brings in multiple sources of traffic from multiple cities around the country. It is an excellent strategy for any franchise business with multi-city locations/branches, eCommerce business selling products on a national level, or even online businesses providing services within the same language boundary, but without geographical restriction.ย 

Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO Traffic Improvement
Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO reporting

ํˆฌ๋ช…ํ•œ ์ง„ํ–‰์ƒํ™ฉ ๋ณด๊ณ ์„œ

At Hedley, we have seen many cases where clients come to us and complain “We paid x amount of money to this agency, but we didn’t get any result.” or “We don’t know what they did and our revenue is still the same.”ย 

We know why businesses are looking for national SEO agencies. They want more revenue. And, the amount of digital marketing investment must not exceed the additional revenue generated from this SEO investment. In short, ROI is the key. And to find out about ROI, we need data. We need transparent data that outline every single actions that has been taken on your website, what and how it is affecting the sales and how much extra sales is generated through this SEO campaign.ย 

We achieve this by a transparent data-based reporting system.ย 

Deliverable Reporting

Deliverable report includes all off-site, on-site and technical SEO works that have been performed. The report will contain details including, but not limited to to any site modification, keyword optimization, web 2.0 submissions, banklink information, technical modification, and much more.ย 

Results Reporting

Results report is all about the output. This report will contain everything about the ROI factors such as extra revenue, conversion information, outputs, ranking improvement for target keywords and much more.ย 

With this report, we’re able to see what has worked the best and what aspects of the strategies we can concentrate more in order to maximize the desired outcome, whether its conversion, increased revenue or traffic.

์ž‘์€ํšŒ์‚ฌ๋ถ€ํ„ฐ ๊ธ€๋กœ๋ฒŒ ๊ธฐ์—…๊นŒ์ง€,
ํ—ค๋“ค๋ฆฌ์™€ ํ•จ๊ป˜ ์„ฑ์žฅํ•˜์„ธ์š”.


๊ธฐ์—… ๋ฆฌ์ŠคํŠธ

Crush Your Competition With National SEO

We currently take only a small number of clients each month. This is to make sure that we take enough time to understand your business in and out, how the sales funnels are built, what the industry leaders are doing and much more. This allows us to implement a better custom-made strategies that will be the most effective to YOUR business. Find out more about how we can crush your competitors with National SEO – Speak To Us Today.

Speak To No.1 National SEO Pro

You know being on top of Google is important, but don’t know where to start? Speak to our experts in National SEO Experts with 10+ years of Google search engine digital marketing experience. The best part? Consultation is FREE For all. Take advantage of it.

Questions about SEO?

์ž์ฃผํ•˜๋Š” ์งˆ๋ฌธ FAQ

๋ชจ๋“  ๋ณ‘์„ ์น˜๋ฃŒํ•  ์ˆ˜ ์žˆ๋Š” ๋งŒ๋ณ‘ํ†ต์น˜์•ฝ์ด ์กด์žฌํ•˜์ง€ ์•Š๋“ฏ์ด, ๋ชจ๋“  ์—…๊ณ„์™€ ๋น„์ฆˆ๋‹ˆ์Šค์— ์ ์šฉ๋  ์ˆ˜ ์žˆ๋Š” ๊ฐ™์€ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ์ž‘์—…์€ ์กด์žฌํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

๊ตฌ๊ธ€ SEO ์ตœ์ ํ™” ์ž‘์—…์€ ๊ตฌ๊ธ€ ํฌ๋กค๋Ÿฌ๊ฐ€ ๊ฒ€์ƒ‰๊ฒฐ๊ณผ๋ฅผ ๋…ธ์ถœ์‹œํ‚ฌ ๋•Œ ์‚ฌ์šฉํ•˜๋Š” 100๊ฐ€์ง€ ์ด์ƒ์˜ ์•Œ๊ณ ๋ฆฌ์ฆ˜์ด ๋จผ์ € ์–ผ๋งˆ๋‚˜ ์ ์šฉ๋˜์–ด ์žˆ๋Š”์ง€ ํ™•์ธ์„ ํ•ด์•ผํ•ฉ๋‹ˆ๋‹ค.ย 

As the amount of work and the type of strategy that is required to rank on Google for a startup eCommerce business and a global franchise brand will be completely different, we will need to conduct an initial assessment of your business to find out more about what’s required.ย 

ํ—ค๋“ค๋ฆฌ๋Š” ์ „์„ธ๊ณ„์—์„œ ์Šค์นด์šฐํŠธํ•œ ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”์— ๊ด€ํ•œ ๊ธ€๋กœ๋ฒŒ ์ธ์žฌ๋“ค์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๋Š” ์ตœ๊ณ ์˜ ๊ตฌ๊ธ€ SEO ๊ฒ€์ƒ‰ ์—”์ง„ ์ตœ์ ํ™”, ๊ตฌ๊ธ€ PPC ๊ฒ€์ƒ‰์—”์ง„ ๊ด‘๊ณ  ์—์ด์ „์‹œ ์ž…๋‹ˆ๋‹ค.ย 

Just like a typical SEO, National SEO takes time and time means money. If you’d like faster and more results faster, you can pay for more time. Itโ€™s a simple equation. If you have multiple locations, pricing will need to be adjusted as SEO needs to be done for each and every locations you service which can be a complex work where more advanced strategies need to be applied. Speak to us to find out if you need a National SEO.

๊ตฌ๊ธ€ SEO๋ž€ Search Engine Optimization์˜ ์•ฝ์ž๋กœ, ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”๋ผ๋Š” ๋œป์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. SEO๋Š” ์›น์‚ฌ์ดํŠธ์˜ ํŠธ๋ž˜ํ”ฝ์˜ ์–‘๊ณผ ์งˆ์„ ๋†’์ด๊ณ  ์˜จ์‚ฌ์ดํŠธ SEO, ์˜คํ”„์‚ฌ์ดํŠธ SEO, ๋ฐฑ๋งํฌ, ์ปจํ…์ธ  ์ œ์ž‘ ๋“ฑ์„ ๊ณ ๋ คํ•˜์—ฌ ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„์˜ ์ƒ๋‹จ์— ๋…ธ์ถœ์‹œ์ผœ ์˜ค๊ฐ€๋‹‰ ํŠธ๋ž˜ํ”ฝ์„ ๋†’์—ฌ ๋งค์ถœ์„ ์ƒ์Šน์‹œํ‚ค๋Š” ๋งˆ์ผ€ํŒ… ๊ธฐ๋ฒ•์ž…๋‹ˆ๋‹ค.ย 

๋กœ์ปฌ SEO๋Š” ์ง€๋ฆฌ์ ์ธ ์š”์†Œ๊ฐ€ ์ค‘์š”์‹œ ๋˜๋Š” SEO ๊ธฐ๋ฒ•์œผ๋กœ, ์ง€์—ญ ๋น„์ง€๋‹ˆ์Šค ํ˜น์€ ๋ฌผ๋ฆฌ์ ์ธ ์‚ฌ์—…๊ณต๊ฐ„์ด ์žˆ๋Š” ๋ชจ๋“  ์‚ฌ์—…์žฅ์—๊ฒŒ ํšจ๊ณผ์ ์ธ ๋งˆ์ผ€ํŒ… ๊ธฐ๋ฒ•์ž…๋‹ˆ๋‹ค.

๋ณ€ํ˜ธ์‚ฌ, ํšŒ๊ณ„์‚ฌ, ๋ ˆ์Šคํ† ๋ž‘, ์„ฑํ˜•์™ธ๊ณผ๋“ฑ ๊ฑฐ์˜ ๋ชจ๋“  ๋น„์ฆˆ๋‹ˆ์Šค์— ์ ์šฉ๋  ์ˆ˜ ์žˆ๊ณ , ๊ตฌ๊ธ€์ด ์ ์  ๋” ์ƒ๋‹จ๋…ธ์ถœ์„ ํ•  ๋•Œ ์ง€๋ฆฌ์ ์ธ ์š”์†Œ๋ฅผ ์šฐ๋Œ€ ์ ์šฉํ•จ์œผ๋กœ์จ ๋กœ์ปฌ SEO์˜ ์ค‘์š”์„ฑ์ด ์ ์  ๋” ๋ถ€๊ฐ๋˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋ชจ๋ฐ”์ผ ๊ฒ€์ƒ‰์—”์ง„ ์ ์œ ์œจ์ด, ๋ฐ์Šคํฌํƒ‘์„ ๋„˜์–ด์„œ ๊ณ„์† ์ฆ๊ฐ€ํ•˜๋ฉด์„œ ๊ตฌ๊ธ€์ด ๋”์šฑ ์ค‘์š”ํ•˜๊ฒŒ ์ƒ๊ฐํ•˜๋Š” ๋ถ€๋ถ„์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค.

๊ผญ ์‚ฌ๋ฌด์‹ค์ด๋‚˜, ๋ฌผ๋ฆฌ์ ์ธ ์‚ฌ์—…์žฅ์ด ์—†๋”๋ผ๋„ GMB(Google My Business)์™€ ์—ฌ๋Ÿฌ ์‚ฌ์—… ๋””๋ ‰ํ† ๋ฆฌ๋“ฑ์— ์ผ๊ด€๋œ ์‚ฌ์—…์žฅ์˜ ์ •๋ณด๋ฅผ ๋“ฑ๋กํ•˜๋Š”๊ฒƒ์ด ์ƒ๋‹จ๋…ธ์ถœ์— ์ ˆ๋Œ€์ ์œผ๋กœ ์œ ๋ฆฌํ•˜๋ฏ€๋กœ, ๋ฌผ๋ฆฌ์ ์ธ ์‚ฌ์—…์žฅ์ด ์—†๋Š” 100% ์˜จ๋ผ์ธ ๋น„์ง€๋‹ˆ์Šค๋ฅผ ์šด์˜ํ•˜๊ณ  ์žˆ๋”๋ผ๋„ ๊ณ ๋ คํ•ด๋ด์•ผํ•  ์ค‘์š”ํ•œ ์ „๋žต์ž…๋‹ˆ๋‹ค.

์‹ค์ œ๋กœ ๊ตฌ๊ธ€์„ ๋น„๋กฏํ•œ ์ „์„ธ๊ณ„์˜ ๊ฒ€์ƒ‰์—”์ง„ ์ฒซํŽ˜์ด์ง€์— ๋…ธ์ถœ๋˜๋Š” ์›น์‚ฌ์ดํŠธ๋“ค์˜ ๋งŽ์€ ๋ถ€๋ถ„์ด ๋กœ์ปฌ ๋น„์ฆˆ๋‹ˆ์Šค๋“ค๋กœ ๊ตฌ์„ฑ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ํ†ต๊ณ„์ ์œผ๋กœ 70%์ด์ƒ์˜ ์‚ฌ๋žŒ๋“ค์ด ๋ชจ๋ฐ”์ผ๋กœ ๊ฒ€์ƒ‰์„ ํ•œ ์ดํ›„, 8km ์ด๋‚ด์— ์žˆ๋Š” ์‚ฌ์—…์žฅ์— ๋ฐฉ๋ฌธํ•œ๋‹ค๋Š” ๊ตฌ๊ธ€์˜ ์—ฐ๊ตฌ ๊ฒฐ๊ณผ๊ฐ€ ์žˆ์œผ๋ฉฐ ์ด๋ฅผ ์ ๊ทน์ ์œผ๋กœ ํ™œ์šฉํ•˜๋Š”๊ฒƒ์ด ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค.

๋กœ์ปฌ SEO ํ˜น์€ ๋กœ์ปฌ ๋””๋ ‰ํ† ๋ฆฌ ๋งˆ์ผ€ํŒ…์€ ๋‹ค๋ฅธ ์ข…๋ฅ˜์˜ ๋งˆ์ผ€ํŒ…๋ณด๋‹ค ์ปจ๋ฒ„์ ผ(conversion, ๊ตฌ๋งค์ „ํ™˜์œจ)์ด ๋†’์€๊ฒƒ์œผ๋กœ ์ฆ๋ช…๋˜์—ˆ๊ณ  ๋•Œ์—๋”ฐ๋ผ 50%์ด์ƒ์„ ์ดˆ๊ณผํ•˜๊ธฐ๋„ ํ•˜๋Š”๊ฒƒ์œผ๋กœ ๋ฐํ˜€์กŒ์Šต๋‹ˆ๋‹ค. ๋กœ์ปฌ SEO์— ๋Œ€ํ•ด ์ถ”๊ฐ€์ ์œผ๋กœ ๊ถ๊ธˆํ•œ๋ถ€๋ถ„์ด ์žˆ๋‹ค๋ฉด ์ €ํฌ์—๊ฒŒ ์—ฐ๋ฝ์ฃผ์‹œ๋ฉด ์นœ์ ˆํ•˜๊ฒŒ ๋‹ต๋ณ€๋“œ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

์ „์„ธ๊ณ„์—์„œ ๊ตฌ๊ธ€ ์ƒ๋‹จ ๋…ธ์ถœ์„ ํ•˜๊ธฐ์œ„ํ•ด SEO์— ํˆฌ์žํ•˜๋Š” ๊ธˆ์•ก์ด ์•ฝ 5์กฐ๋ฅผ ์ดˆ๊ณผํ•˜์˜€์Šต๋‹ˆ๋‹ค.

์ด์œ ๊ฐ€ ๋ฌด์—‡์ผ๊นŒ์š”? ์ด์œ ๋Š” ๋‹จ ํ•˜๋‚˜, ROI(Return on Investment, ํˆฌ์ž๋Œ€๋น„ ์ˆ˜์ต๋ฅ ) ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. SEO ๋งˆ์ผ€ํŒ…์€ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋žต์ค‘ ๊ฐ€์žฅ ROI๊ฐ€ ๋›ฐ์–ด๋‚œ๊ฒƒ์œผ๋กœ ์ฆ๋ช…์ด๋œ ์žฅ๊ธฐ์ ์ธ ๋งˆ์ผ€ํŒ… ์ „๋žต์ž…๋‹ˆ๋‹ค. ์ž‘์€ ๊ธฐ์—…๋ถ€ํ„ฐ, ์ค‘๊ฒฌ, ๋Œ€๊ธฐ์—…๊นŒ์ง€ SEO์— ์—„์ฒญ๋‚˜๊ฒŒ ๋งŽ์€ ์‹œ๊ฐ„๊ณผ ๋…ธ๋ ฅ์„ ์Ÿ์•„๋ถ‡๊ณ  ์žˆ๊ณ  ๊ทธ์— ์ƒ์‘ํ•˜๋Š” ํŠธ๋ž˜ํ”ฝ์„ ์–ป์–ด ๋น ๋ฅด๊ฒŒ ์„ฑ์žฅํ•˜๋Š” ๊ธฐ์—…๋“ค์ด ์ „์„ธ๊ณ„์— ๋„˜์ณ๋‚˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋Œ€ํ•œ๋ฏผ๊ตญ์˜๊ฒฝ์šฐ ๋„ค์ด๋ฒ„์˜ ์กด์žฌ๋กœ ์ธํ•ด ์ด ํ˜„์ƒ์ด ๋Šฆ์ถฐ์ง€๊ธด ํ–ˆ์ง€๋งŒ, 2019๋…„์„ ๊ธฐ์ค€์œผ๋กœ ๊ตญ๋‚ด ๊ตฌ๊ธ€ ์ ์œ ์œจ์ด 30%๋ฅผ ์ดˆ๊ณผํ•จ์œผ๋กœ์จ, ๋„ค์ด๋ฒ„์˜ ๋ชฐ๋ฝ ํ˜น์€ ๊ตฌ๊ธ€์˜ ์‹œ๋Œ€๊ฐ€ ์˜จ๋‹ค๊ณ  ๋งˆ์ผ€ํ„ฐ๋“ค์€ ํ‘œํ˜„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”๋Š” ์ ˆ๋Œ€ํ‰๊ฐ€๊ฐ€ ์•„๋‹Œ ์ƒ๋Œ€ํ‰๊ฐ€์ž…๋‹ˆ๋‹ค. ๋” ์ž์„ธํžˆ ๋งํ•ด, ๊ตฌ๊ธ€์˜ ์ฒซํŽ˜์ด์ง€๋Š” ์ด ๊ฒ€์ƒ‰ ํŠธ๋ž˜ํ”ฝ์˜ 91%๋ฅผ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ๊ณ , ๊ตฌ๊ธ€์˜ ์ฒซ ํŽ˜์ด์ง€ ์ƒ๋‹จ์˜ 3๊ฐœ์˜ ์˜ค๊ฐ€๋‹‰ ์›น์‚ฌ์ดํŠธ๋Š” ๋ชจ๋“  ํŠธ๋ž˜ํ”ฝ์˜ 75%๋ฅผ ๊ฐ€์ ธ๊ฐ€๊ณ  ๋…์ ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋งค์ผ ์ˆ˜์ฒœ๊ฐœ์˜ ์ƒˆ๋กœ์šด ์›น์‚ฌ์ดํŠธ๊ฐ€ ์ƒ๊ฒจ๋‚˜๊ณ  ์žˆ์œผ๋‚˜, ๊ตฌ๊ธ€์˜ ์ฒซํŽ˜์ด์ง€๋Š” ํ•ญ์ƒ ์ˆ˜์‹ญ์–ต๊ฐœ์˜ ์›น์‚ฌ์ดํŠธ์ค‘ ๋”ฑ 10๊ฐœ๋งŒ์„ ์„ ํƒํ•ด ๋…ธ์ถœ์„ ์‹œํ‚ค๋ฉฐ, ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”๋Š” 10๋“ฑ์•ˆ์— ๋“ค๊ฑฐ๋‚˜ ํ˜น์€ 3์œ„๊ถŒ ์•ˆ์— ๋“ค์–ด์•ผ ํฐ ํšจ๊ณผ๋ฅผ ๊ธฐ๋Œ€ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ํ•ด์™ธ์˜ ๊ฒฝ์šฐ ์ˆ˜์‹ญ๋…„์ „๋ถ€ํ„ฐ ๊ตฌ๊ธ€์„ ์‚ฌ์šฉํ•ด์™”๊ธฐ ๋•Œ๋ฌธ์— ํ‚ค์›Œ๋“œ ๊ฒฝ์Ÿ์ด ์ƒ๋‹นํžˆ ์น˜์—ดํ•˜๊ณ  ์ƒ๋‹จ๋…ธ์ถœ์ด ์‰ฝ์ง€ ์•Š์œผ๋‚˜, ๊ตญ๋‚ด์˜ ๊ฒฝ์šฐ ์•„์ง ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ๋งˆ์ผ€ํŒ…์— ๋Œ€ํ•ด ๋ณด์ˆ˜์ ์ด๊ฑฐ๋‚˜ ์ƒ์†Œํ•œ ๊ธฐ์—…๋“ค์ด ๋งŽ์•„ ๊ฒฝ์Ÿ๋ฅ ์ด ๋น„๊ต์  ๋‚ฎ์€ ๋ธ”๋ฃจ์˜ค์…˜์ด๋ผ๊ณ  ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.ย 

์ง€๊ธˆ๊ณผ๊ฐ™์ด ์•„์ง ๊ตญ๋‚ด์‹œ์žฅ์—์„œ ๊ตฌ๊ธ€์ด ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ์‹œ๊ธฐ์— ๊ตฌ๊ธ€ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ์ž‘์—…์„ ์ง„ํ–‰ํ•œ๋‹ค๋ฉด, ์šฐ์œ„์„ ์ ํ•˜์—ฌ ํ›„๋ฐœ์ฃผ์ž๋“ค์— ๋น„ํ•ด ๋” ํฐ ๊ฒฐ๊ณผ๋ฅผ ๊ธฐ๋Œ€ํ•ด๋ณผ ์ˆ˜ ์žˆ๋‹ค๊ณ  ๋งํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.ย 

์•„๋‹™๋‹ˆ๋‹ค. ๋‹ค๋งŒ, ์ €ํฌ์˜ ๊ตฌ๊ธ€ ๊ฒ€์ƒ‰์—”์ง„์— ๊ด€ํ•œ ํฌํŠธํด๋ฆฌ์˜ค์™€, ์ง€์‹ ๊ทธ๋ฆฌ๊ณ  ์ „์„ธ๊ณ„์—์„œ ์Šค์นด์šฐํŠธํ•œ ๊ธ€๋กœ๋ฒŒ ์ธ์žฌ๋“ค๊ณผ ๊ฒฝ๋ ฅ ๊ทธ๋ฆฌ๊ณ  ๊ฒฐ๊ณผ๋ฌผ์— ๋น„ํ•˜๋ฉด ๋งค์šฐ ํ•ฉ๋ฆฌ์ ์ธ ๊ฐ€๊ฒฉ์œผ๋กœ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ฐ๊ฐ์˜ ๋น„์ฆˆ๋‹ˆ์Šค์— ์ƒํ™ฉ๊ณผ ๋ชฉํ‘œ์— ๋”ฐ๋ผ ์—…๋ฌด๋Ÿ‰๊ณผ ๋‚œ์ด๋„๊ฐ€ ํ˜„์ €ํ•˜๊ฒŒ ๋‹ฌ๋ผ์งˆ ์ˆ˜ ์žˆ์œผ๋ฏ€๋กœ, ๊ฒฌ์ ์— ๊ด€ํ•œ ๋ฌธ์˜๋Š” [email protected] ์œผ๋กœ ์ฃผ์‹œ๋ฉด ์นœ์ ˆํ•˜๊ฒŒ ๋‹ต๋ณ€๋“œ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.ย 

ํ—ค๋“ค๋ฆฌ๋Š” ํˆฌ๋ช…์„ฑ๊ณผ, ์‹ ๋ขฐ ๊ทธ๋ฆฌ๊ณ  ๊ณ ๊ฐ๊ณผ์˜ ์นœ๊ตฌ๊ฐ™์€ ์œ ๋Œ€๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์šด์˜๋˜๋Š” ๊ตฌ๊ธ€ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋ฌธ๊ฐ€ ์—์ด์ „์‹œ ์ž…๋‹ˆ๋‹ค.

ํ—ค๋“ค๋ฆฌ๋Š” ๊ตญ๋‚ด์™ธ ์œ ์ˆ˜์˜ ๊ธฐ์—…๋“ค์™€ ํ•จ๊ป˜ ์ž‘์—…์„ ํ–ˆ๊ณ , ๋ฏธ๊ตญ ํฌ๋ธŒ์Šค, ABC ๊ทธ๋ฆฌ๊ณ  ์—ฌ๋Ÿฌ ๋ฉ”์ด์ € ๋งค์ฒด๋“ค์ด "One of the fastest-growing digital marketing agencies(๊ฐ€์žฅ ๋นจ๋ฆฌ ์„ฑ์žฅํ•˜๊ณ  ์žˆ๋Š” ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์—์ด์ „์‹œ)" ๋ผ๊ณ  ์†Œ๊ฐœ๋˜์—ˆ๊ณ , 2020๋…„๋„์—๋Š” ํฌ๋ธŒ์Šค ๊ธฐ์—… ์œ„์›ํšŒ์— ๊ณต์‹ ๋ฉค๋ฒ„๋กœ ๋…ธ๋ฏธ๋„ค์ดํŠธ ๋ฐ ์ดˆ์ฒญ์„ ๋ฐ›์•˜๊ณ , ํ˜„์žฌ ํฌ๋ธŒ์Šค์ง€์— ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…์˜ ์ „๋ฌธ๊ฐ€๋กœ ์ธ์ •๋ฐ›์•„ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…๊ณผ, ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”, SEO, PPC(๊ฒ€์ƒ‰์—”์ง„๊ด‘๊ณ ) ๋“ฑ์— ๊ด€ํ•œ ๊ธ€๋“ค์„ ๊ธฐ๊ณ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ตฌ๊ธ€ SEO์— ๊ด€ํ•œ ์ž๋ฃŒ๋“ค์€ ์˜์–ด์ž๋ฃŒ๊ฐ€ 99%์ด์ƒ์ด๋ฉฐ, ํ•œ๊ธ€๋กœ ๋ฒˆ์—ญ๋œ ์ „๋ฌธ๊ฐ€ ์ž๋ฃŒ๋“ค์€ ๋งŽ์ง€๊ฐ€ ์•Š์Šต๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ํ—ค๋“ค๋ฆฌ์˜ ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์ „๋ฌธ๊ฐ€๋“ค์€ ๋Œ€๋ถ€๋ถ„ ์˜์–ด๊ฐ€ ๋ชจ๊ตญ์–ด์ธ ์™ธ๊ตญ์ธ๋“ค์ด ๋งŽ์œผ๋ฉฐ ํ•œ๊ธ€๋กœ ์„ค๋ช…์ด ๋˜์–ด์žˆ์ง€ ์•Š์€์—ฌ๋Ÿฌ ์™ธ๊ตญ ๋Œ€๊ธฐ์—…๋“ค์ด ์‚ฌ์šฉํ•˜๋Š” ๊ณ ๊ธ‰ SEO ์ตœ์ ํ™” ์ „๋žต๊ณผ ๊ธฐ์ˆ ์„ ๋ณด์œ ํ•˜๊ณ  ์žˆ๊ณ , ๋ฏธ๊ตญ,์˜๊ตญ, ํ˜ธ์ฃผ์— ๊ฑธ์ณ ํด๋ผ์ด์–ธํŠธ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ—ค๋“ค๋ฆฌ์˜ ํŒ€์›๋“ค์€ ํด๋ผ์ด์–ธํŠธ๋ฅผ ๋‹จ์ˆœํžˆ ํด๋ผ์ด์–ธํŠธ๋ผ ์ƒ๊ฐํ•˜์ง€ ์•Š๊ณ , ๊ฐ™์€ ํšŒ์‚ฌ์— ์†Œ์†๋˜์–ด ๊ฐ™์€ ๋ชฉํ‘œ๋ฅผ ํ–ฅํ•ด ๋…ธ๋ ฅํ•˜๋Š” ๊ฐ™์€ํšŒ์‚ฌ์˜ ๋งˆ์ผ€ํŒ…๋ถ€์„œ(Extended marketing deaprtment)๋ผ๋Š” ์ƒ๊ฐ์œผ๋กœ ํ•ญ์ƒ ์ž„ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…๊ณผ, ๊ตฌ๊ธ€ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™”, ํ˜น์€ ๊ตฌ๊ธ€ PPC ๊ตฌ๊ธ€ ์—๋“œ ๋“ฑ์— ๊ด€ํ•ด ๊ถ๊ธˆํ•˜์‹ ์ ์ด ์žˆ๋‹ค๋ฉด ์–ธ์ œ๋“  ์—ฐ๋ฝ์ฃผ์‹œ๋ฉด ์นœ์ ˆํ•˜๊ฒŒ ๋‹ต๋ณ€ํ•ด๋“œ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.

๋„ค ์ €ํฌ๋Š” ํƒ€ ์—…์ฒด์™€๋Š” ๋‹ฌ๋ฆฌ ๊ตฌ๊ธ€ ์ƒ๋‹จ๋…ธ์ถœ์„ ๋ณด์žฅํ•ฉ๋‹ˆ๋‹ค. ๋‹ค๋งŒ ๋ชจ๋‘์—๊ฒŒ ํ•ด๋‹น๋˜๋Š”๊ฒƒ์€ ์•„๋‹™๋‹ˆ๋‹ค.

์‹ค์ œ๋กœ ๊ตฌ๊ธ€์€ ์ƒ๋‹จ๋…ธ์ถœ์„ ๋ณด์žฅํ•˜๋Š” ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ์—์ด์ „์‹œ๋ฅผ ์กฐ์‹ฌํ•˜๋ผ๊ณ  ๋‹น๋ถ€ํ–ˆ์œผ๋ฉฐ, ์ด๊ฒƒ์„ ๋ถˆ๊ฐ€๋Šฅํ•˜๋‹ค๊ณ  ์—ฌ๋Ÿฌ์ฐจ๋ก€ ๋ง์„ ํ•œ์ ์ด ์žˆ์Šต๋‹ˆ๋‹ค.ย 

๊ทธ๋Ÿผ ํ—ค๋“ค๋ฆฌ๋Š” ๋ฌด์—‡์„ ๋ณด์žฅํ•˜๋‚˜์š”?

์ €ํฌ ํ—ค๋“ค๋ฆฌ๋Š”, ์ด๋ฃจ์–ด์งˆ ์ˆ˜ ์—†๋Š” ์•ฝ์†์„ ํ•˜๊ธฐ ์ด์ „์—, ๋จผ์ € ๊ฐ๊ฐ ํด๋ผ์ด์–ธํŠธ์˜ ํ˜„์žฌ SEO ๊ฒ€์ƒ‰์—”์ง„ ์ตœ์ ํ™” ์ง„ํ–‰์ƒํ™ฉ๊ณผ, ๋ชฉํ‘œ, ์—…์ข…, ํ‚ค์›Œ๋“œ ๊ฒฝ์Ÿ๋„ ๋“ฑ์„ ํŒŒ์•… ๋ฐ ๋ถ„์„ํ•˜์—ฌ ํ‚ค์›Œ๋“œ ์ƒ๋‹จ๋…ธ์ถœ ๋ณด์žฅ์—ฌ๋ถ€๋ฅผ ๊ฒฐ์ •ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๋งŒ์•ฝ ์ƒ๋‹จ๋…ธ์ถœ ๋ณด์žฅ์ด ์•ˆ๋˜๋Š” ๊ฒฝ์Ÿ๋ฅ ์ด ์‹ฌํ•œ ์—…์ข…์ด๋ผ๋ฉด, ์ตœ์†Œํ•œ ๊ฒ€์ƒ‰์—”์ง„ ๋žญํ‚น์˜ ์ƒ์Šนํšจ๊ณผ๋Š” ๋ณด์žฅ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์˜ˆ๋ฅผ๋“ค์–ด ํ˜„์žฌ ํŠน์ • ํ‚ค์›Œ๋“œ์˜ ๋…ธ์ถœ ์ˆœ์œ„๊ฐ€ #11 ์ด๋ผ๋ฉด, ์ตœ์ดˆ ๋ถ„์„ ํ›„ ์ฒซํŽ˜์ด์ง€์— ์˜ฌ๋ผ๊ฐ€์‹ค ์ˆ˜ ์žˆ๋„๋ก ํ•ด๋“œ๋ฆฌ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ž์„ธํ•œ ์‚ฌํ•ญ์€ ํ—ค๋“ค๋ฆฌ์—๊ฒŒ ์—ฐ๋ฝํ•˜์—ฌ ์ฃผ์‹œ๋ฉด ์นœ์ ˆํ•˜๊ฒŒ ๋‹ต๋ณ€๋“œ๋ฆฌ๋„๋ก ํ•˜๊ฒ ์Šต๋‹ˆ๋‹ค.ย