PPC

Do you want an immediate targeted traffic to your website? PPC(pay-per-click) could be the right solution for you.
Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO Press

What is PPC?

Pay-Per-Click– or PPC, as it’s known in the business – is exactly what it sounds like. It’s a type of digital marketing strategy in which advertisers pay a certain amount of fee every time their advertisement is clicked. You’re basically buying your traffic into your site from search engine platform such as Google and Bing. 

Multiple factors go into building a winning PPC campaign – from researching and choosing the target keywords to implementing campaign ads by organising them into right ad groups to setting up landing pages that we optimised for the maximum conversion. Search engines reward those who create relevant and targeted PPC campaigns by charging the advertisers less for each click. If your ads and landing pages are useful and provides a pleasant experience to the users, you’re more likely to get rewarded while you profit from the advertisement itself.

What are the types of
PPC marketing?

Any search engine platforms that provides a paid search services are considered PPC marketing channel. At Hedley, we specialize in the following areas of PPC marketing: Google Ads and Bing Ads.​

Hedley Digital Marketing Agency in Melbourne SEO, PPC - ppc
Hedley Digital Marketing Agency in Melbourne SEO, PPC - Google ads

What is Google Ads?​

Google Ads (formerly known ad Google Adwords) is the most popular PPC advertising in the world.

Google Adwords was the one and only PPC advertising platform in the world when it first debuted in year 2000 and it is the first platform to introduce the concept of PPC marketing.

Google Ads platform enables businesses to create ads that appear on Google’s search engine results page and other Google properties. Google PPC model works on a bidding system on keywords. When a search is initiated by a user, Google algorithm finds the pool of Google Ads advertisers and find a set of winners to appear in the designated advertising space on the search results page – which generally happens in less than a second.

The winners are selected by the algorithm by a number of factors such as relevance and quality of the keywords, Google Ads campaigns along with the type of bidding strategy set by the advertiser.

Considerable portion of modern businesses’ successes, where the customer traffic is generated through search engine, are said to be attributable to Google Ads campaigns along with SEO(Search Engine Optimisation).

What is Bing Ads?​

Bing is a search engine developed and owned by Microsoft which has around 7% share of all search engine traffic in the world. When talking about PPC marketing, most people would think of Google Ads only, but there are distinctive advantages when it comes to Bing Ads.

Why choose Bing over
Google Ads ?

The most obvious reason to choose Bing Ads over Google Ads is the cost of the bid (= less competition). Studies show that Bing Ads’ PPC campaigns cost 33% less when compared to Google Ads, but we have experienced even more dramatic difference in the bidding price up to 65% cheaper and therefore much higher ROI and result.

Bing is the 2nd most popular English search in the world just after Google. Most notably, we have found that the CTR(Click-Through-Rate) was about 2 ~ 4 times higher than Google Ads when we did a A/B testing for the two identical campaigns on the two platforms. ​

Hedley Digital Marketing Agency in Melbourne SEO, PPC - Bing Ads

We Work With Great Companies of all Sizes

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Hedley Digital Marketing SEO, PPC Agency in Melbourne_trusted

Let's make some money

Talk to our team of traffic experts and let’s make some money ! Your website is supposed to be an automated sales machine that generates leads after leads. If this is not happening to you right now, talk to us and find out how we can turn it around.

Hedley Digital Marketing Agency in Melbourne SEO, PPC - local SEO Zero risk

Our Zero Risk Guarantee

Hedley guarantees within 3 months or we will work for free until we do. You see, there’s a lot of agencies out there promising the world to you over the phone and not delivering any results for the clients. Not Us. We carefully examine your current situations to determine whether your SEO or PPC project is within our capabilities to guarantee as it would simply be impossible to guarantee any results for a website that is penalized and de-indexed by Google.

Our professional traffic masters have designed a robust and fail-proof system that can be uniquely tailored to your business that will bring an astonishing output regardless of the size of your company, location and industry.

Whether you are a B2B, B2C, eCommerce, Saas company, local law firm or dentists, we’ve got your traffic covered. 

Chat With Traffic Experts

Speak to a team of traffic experts and turn your business around. Whether it’s SEO, PPC or even social medial, right strategy can take double, triple or even 10x your current traffic and revenue in a matter of a few months. Talk to us Today.

Let's increase your sales

FAQ

Any search engine platforms that provides a paid search services are considered PPC(pay-per-click) marketing channel.

At Hedley, we specialize in the following areas of PPC marketing: Google Ads and Bing Ads.

Pay-Per-Click– or PPC, as it’s known in the business – is exactly what it sounds like. It’s a type of digital marketing strategy in which advertisers pay a certain amount of fee every time their advertisement is clicked.

You’re basically buying your traffic into your site from search engine platform such as Google and Bing. Multiple factors go into building a winning PPC campaign – from researching and choosing the target keywords to implementing campaign ads by organising them into right ad groups to setting up landing pages that we optimised for the maximum conversion.

Search engines reward those who create relevant and targeted PPC campaigns by charging the advertisers less for each click. If your ads and landing pages are useful and provides a pleasant experience to the users, you’re more likely to get rewarded while you profit from the advertisement itself.

Google Ads (formerly known ad Google Adwords) is the most popular PPC advertising in the world. Google Adwords was the one and only PPC advertising platform in the world when it first debuted in year 2000 and it is the first platform to introduce the concept of PPC marketing. Google Ads platform enables businesses to create ads that appear on Google’s search engine results page and other Google properties.

Google PPC model works on a bidding system on keywords. When a search is initiated by a user, Google algorithm finds the pool of Google Ads advertisers and find a set of winners to appear in the designated advertising space on the search results page – which generally happens in less than a second. The winners are selected by the algorithm by a number of factors such as relevance and quality of the keywords,

Google Ads campaigns along with the type of bidding strategy set by the advertiser. Considerable portion of modern businesses’ successes, where the customer traffic is generated through search engine, are said to be attributable to Google Ads campaigns along with SEO(Search Engine Optimisation). ​

Hedley prides itself as a full-stack marketing agency with the following core values: transparency, integrity and long-lasting result-driven partnership.

We have worked with the best companies in the world including Microsoft, TEDx, Toyota and have been featured in Forbes, ABC and many other media as one of the fastest growing digital marketing agencies.

We have also been internationally recognised by Forbes and invited as official member of Forbes’ exclusive invited-only Business Council for the excellence and expertise in our industry and have been given privilege to write and share our knowledge on digital marketing on Forbes which we are super excited about.

Purely from marketing and exposure perspective, we take time to fully understand each of our clients businesses and focus on taking your best products and services from the Amazon Rainforest out to the world so that your potential clients can find you when they need you.

We have worked with a small mom and dad restaurants to global corporates and helped them explode their sales and live their dream.

Think of us as your extended marketing department – talk to us and find out how we can grow together !

SEO differs from PPC in that its main objective is to improve your search ranking position on Google, Bing or Yahoo. The main focus of SEO is on generating quality organic traffic through a carefully implemented holistic SEO strategies encompassing mixture of high-end SEO techniques and skills only professional SEO strategist with in-depth understanding can perform.

On the other hand, PPC (Pay-Per-Click) mainly focuses on advertising your website/services/product or features that you’d like to promote by paying a certain amount of dollar value commensurate to the competitiveness of the specific keywords. PPC campaigns are much faster ways to get clicks from search engine as you’re paying money for the clicks by potential customers whereas SEO(Search Engine Optimisation) will take relatively longer time for it to show notable results on the ranking.

While both are highly effective and must be used for nearly all types of businesses in modern days, SEO(search engine optimisation) has a propensity to be much more cost effective digital marketing strategy and generally bring higher ROI(Return on Investment) in the long run.

Bing is a search engine developed and owned by Microsoft which has around 7% share of all search engine traffic in the world.

When talking about PPC marketing, most people would think of Google Ads only, but there are distinctive advantages when it comes to Bing Ads. ​

Why should I advertise on Bing Ads over Google Ads?

The most obvious reason to choose Bing Ads over Google Ads is the cost of the bid (= less competition). Studies show that Bing Ads’ PPC campaigns cost 33% less when compared to Google Ads, but we have experienced even more dramatic difference in the bidding price up to 65% cheaper and therefore much higher ROI and result.

Bing is the 2nd most popular English search in the world just after Google. Most notably, we have found that the CTR(Click-Through-Rate) was about 2 ~ 4 times higher than Google Ads when we did a A/B testing for the two identical campaigns on the two platforms. ​

Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO Press