PPC
PPC(pay-per-click) could be the right solution for you.
PPC
PPC(pay-per-click) could be the right solution for you.
What is PPC?
Pay-Per-Click– or PPC, as it’s known in the business – is exactly what it sounds like. It’s a type of digital marketing strategy in which advertisers pay a certain amount of fee every time their advertisement is clicked. You’re basically buying your traffic into your site from search engine platform such as Google and Bing.
Multiple factors go into building a winning PPC campaign – from researching and choosing the target keywords to implementing campaign ads by organising them into right ad groups to setting up landing pages that we optimised for the maximum conversion. Search engines reward those who create relevant and targeted PPC campaigns by charging the advertisers less for each click. If your ads and landing pages are useful and provides a pleasant experience to the users, you’re more likely to get rewarded while you profit from the advertisement itself.
What are the types of
PPC marketing?
Any search engine platforms that provides a paid search services are considered PPC marketing channel. At Hedley, we specialize in the following areas of PPC marketing: Google Ads and Bing Ads.
What is Google Ads?
Google Ads (formerly known ad Google Adwords) is the most popular PPC advertising in the world. Google Adwords was the one and only PPC advertising platform in the world when it first debuted in year 2000 and it is the first platform to introduce the concept of PPC marketing.
Google Ads platform enables businesses to create ads that appear on Google’s search engine results page and other Google properties. Google PPC model works on a bidding system on keywords. When a search is initiated by a user, Google algorithm finds the pool of Google Ads advertisers and find a set of winners to appear in the designated advertising space on the search results page – which generally happens in less than a second.
The winners are selected by the algorithm by a number of factors such as relevance and quality of the keywords, Google Ads campaigns along with the type of bidding strategy set by the advertiser.
Considerable portion of modern businesses’ successes, where the customer traffic is generated through search engine, are said to be attributable to Google Ads campaigns along with SEO(Search Engine Optimisation).
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FAQ
Any search engine platforms that provides a paid search services are considered PPC(pay-per-click) marketing channel.
At Hedley Digital, we specialize in the following areas of PPC marketing: Google Ads and Bing Ads.
Pay-Per-Click– or PPC, as it’s known in the business – is exactly what it sounds like. It’s a type of digital marketing strategy in which advertisers pay a certain amount of fee every time their advertisement is clicked.
You’re basically buying your traffic into your site from search engine platform such as Google and Bing. Multiple factors go into building a winning PPC campaign – from researching and choosing the target keywords to implementing campaign ads by organising them into right ad groups to setting up landing pages that we optimised for the maximum conversion.
Search engines reward those who create relevant and targeted PPC campaigns by charging the advertisers less for each click. If your ads and landing pages are useful and provides a pleasant experience to the users, you’re more likely to get rewarded while you profit from the advertisement itself.
Google Ads (formerly known ad Google Adwords) is the most popular PPC advertising in the world. Google Adwords was the one and only PPC advertising platform in the world when it first debuted in year 2000 and it is the first platform to introduce the concept of PPC marketing. Google Ads platform enables businesses to create ads that appear on Google’s search engine results page and other Google properties.
Google PPC model works on a bidding system on keywords. When a search is initiated by a user, Google algorithm finds the pool of Google Ads advertisers and find a set of winners to appear in the designated advertising space on the search results page – which generally happens in less than a second. The winners are selected by the algorithm by a number of factors such as relevance and quality of the keywords,
Google Ads campaigns along with the type of bidding strategy set by the advertiser. Considerable portion of modern businesses’ successes, where the customer traffic is generated through search engine, are said to be attributable to Google Ads campaigns along with SEO(Search Engine Optimisation).
Hedley Digital prides itself as a full-stack marketing agency with the following core values: transparency, integrity and long-lasting result-driven partnership.
We have worked with the best companies and organizations in the world including Volvo Group, Harvard Medical School and many more. We have been featured in Forbes, ABC and many other media as one of the fastest growing digital marketing agencies.
In 2020, Hedley Digital have been invited as official member of Forbes’ exclusive invited-only Business Council for the excellence and expertise in our industry and have been given privilege to write and share our knowledge on digital marketing on Forbes which we are super excited about.
Purely from marketing and exposure perspective, we take time to fully understand each of our clients businesses and focus on taking your best products and services from the Amazon Rainforest out to the world so that your potential clients can find you when they need you.
We have worked with a small mom and dad restaurants to global corporates and helped them explode their sales and live their dream.
Think of us as your extended marketing department – talk to us and find out how we can grow together !
SEO differs from PPC in that its main objective is to improve your search ranking position on Google, Bing or Yahoo. The main focus of SEO is on generating quality organic traffic through a carefully implemented holistic SEO strategies encompassing mixture of high-end SEO techniques and skills only professional SEO strategist with in-depth understanding can perform.
On the other hand, PPC (Pay-Per-Click) mainly focuses on advertising your website/services/product or features that you’d like to promote by paying a certain amount of dollar value commensurate to the competitiveness of the specific keywords. PPC campaigns are much faster ways to get clicks from search engine as you’re paying money for the clicks by potential customers whereas SEO(Search Engine Optimisation) will take relatively longer time for it to show notable results on the ranking.
While both are highly effective and must be used for nearly all types of businesses in modern days, SEO(search engine optimisation) has a propensity to be much more cost effective digital marketing strategy and generally bring higher ROI(Return on Investment) in the long run.
