What is Local SEO?
Local SEO is simply an SEO with more focus on local audience target. If you have a business, shop or office and you’re selling products or services to your local area, city, or state, local SEO is the best way to boost your sales. Search Engine Optimization – or SEO, is a digital marketing strategy that helps your website to be exposed to more people by ranking on the top of Google and other search engines. Click here to find more about what SEO is in general.
Local SEO is great for lawyers, dentists, plumbers, electricians, locksmiths, plastic surgeons, roofers, accountants and any businesses you can think of where the business physically interacts with the customer and the service fulfilment is not done entirely online like e-commerce business (Amazon etc.). 100% online-based businesses can implement strategies based on the target audience’s demographic information rather than geographical characteristics.
Why do you need Local SEO?
Over 3 billion searches are performed each day by Google and these massive amount of searches are spread out to individual regions and cities around the world. Local SEO is a great way to promptly increase your sales as local competition is generally much lower compared to national or international SEO where you have to compete with billion dollar companies.
You just have to compete with your local businesses in your region and most of the local brick-and-mortar businesses probably don’t have a clue about digital marketing or SEO except for the top few leading local businesses who’s dominating your city. Statistics show 96% of all businesses fail and most failing business neglect the power of digital marketing. The fact that you’re looking at this page right now to study about local SEO puts instantly puts you on top 4% – you’re doing a great job. We need to keep learning to outdo out competitors all the time.
Are you selling products or services to national audience and to multiple cities in the country? National SEO might be a better solution.
How does Local SEO work?
Local SEO strategy is pretty straight-forward in terms of execution compared to national or international SEO. Most likely you’ll start seeing steady (or exponential) increase in sales within the first 3-6 months. The following strategies are basic checklist that we follow “in addition to” custom strategies that require industry-specific tactics and backend implementation.
1. GMB Check and verification
2. Build Citations
3. Take Images and Optimise GMB
4. Include NAP and Map Embed on site
5. Markup homepage with Local Business Markup
6. Optimise meta description and other basic onsite SEO with Yoast or similar
8. Search Console setup and, GA Set up and sitemap submission
9. Generate Reviews Via Blog Content
10. Make sure all title tags and meta’s include some variation of your main keywords.
11. Building related location pages if applicable.
12. Setup internal links to main pages with anchor text matching the target
13. Keyword research for national terms using various methods to generate as much traffic as possible from national type keywords and to grow DA(Domain authority)
14. Setup guest post outreach when applicable
15. Reviewing Search Console and optimising the pages with low CTR(click through rate) and traffic every few weeks
16. Add videos to pages to increase relevancy, when applicable.
17. Reviewing CTA placement and performance.
18. Online and offline conversion tracking.
19. Add free downloads or lead magnets to national blog pages to funnel audience into an asset.
20. Duplicate content check
21. Schema markup
22. High DA Backlink generation and outreach
23. And more as required.
*This list is not a complete list and we work on lots of technical on-site and off-site optimisation depending on business situation, industry, size of the company and so on.
Visible Local Ranking
Hedley has a team of local SEO professionals dedicated to make your business the “go-to-place” in your industry. Whether you’re a lawyer, dentist or plumber, we are confident that we can transform your Google maps, and business website work like an automated sales machine, bringing you phone calls and emails leads every day.
Local SEO is powerful and it is an essential long-term digital marketing strategy for the top 4%.
Transparent Reporting. Know everything
We truly believe the power of data and put integrity and transparency at the forefront of our strategies whenever we manage our clients local SEO projects. As a client of Hedley, we believe you have all the right to know on every single details of the projects and the progress of what’s happening with your ranking, increased traffic and revenue, backlinks. We achieve this by a transparent data-based reporting system.
Deliverable reporting lists all the onsite, offsite, technical and other backend SEO works that have been performed for your website. For example, the report will contain details about any site modification, keyword optimization, web2.0 submissions, generated backlinks, technical modification, and much more.
Results reporting is all about the output. You’re clearly able to see the outputs, results and conversions which show the extra sales and revenue generated from the local SEO campaigns. Through this report, we can find out the improved rankings on specific keywords and plan the next steps for even greater increase in sales.
Dominate Your Local Area With Local SEO
We are currently taking only a small number of clients each month to ensure that we take sufficient amount of time to fully understand how each clients’ internal business structure and its competitors. This helps us come up with the best strategy for fastest and greatest result. Speak to our local SEO specialist and find out how we can help your business grow.
Speak To #1 Top Local SEO Experts
You know being on top of the local listing is important, but don’t know where to start? Speak to our experts in local SEO with 10+ years of Google search engine digital marketing experience. The best part? Consultation is FREE For all. Take advantage of it.
Any other questions?
Many bricks-and-mortar businesses utilise local SEO to succeed in the local market, but of course, not exclusively.
We’re not only talking about small shops, cafes and restaurants but also service based businesses like lawyers, real estate agents and plumbers.
If your business has a physical location or wants to appeal to people in a certain geographic area, you want to make sure it pops up on Google Search Engine Results Page(SERPs) when people look for for “lawyer in Sydney”, “Plumber in Chicago” and so on.
Just like there is no panacea that cures all diseases, the amount of time we need to spend on a particular business and website to provide the same output cannot be the same for all websites. Some websites are well optimized with high DA(Domain Authority) while some other websites could have been penalized by Google which will take a lot more time to recover from the penalty.
Even though there are countless factors that need to be taken into account, we know each hardworking business owners deserve their businesses to be successful regardless of their budget.
As the amount of work and the type of strategy that is required to rank on Google for a local locksmith and global franchise brand will be completely different, we will need to conduct an initial assessment of your business to find out more about what’s required.
We have encountered many businesses with a marketing budget less than $1,000 / month and saw the owners struggling to maintain the business itself. If this is you, we strongly suggest that you step back and take a look at your business from a holistic point of view and check your current sales funnel, how you close the deals, profitability of your business, unnecessary expenses and so on. SEO is a long-term investment that is proven to be highly cost-effective in the long-run, but we want you to understand that it is not a magic pill that will drive your traffic within a few days. At minimum, it will take 3+ months to bring notable output. Remember, there is no such thing as get rich quick scheme. Every legitimate and successful businesses take time and tremendous amount of effort to be successful.
Just like a typical SEO, local SEO takes time and time means money. If you’d like faster and more results faster, you can pay for more time. It’s a simple equation. If you have multiple locations, pricing will need to be adjusted as SEO needs to be done for each and every locations you service which can be a complex work where more advanced strategies need to be applied. Speak to us to find out if you need a local SEO.
SEO stands for Search Engine Optimisation. SEO is a practice of increasing the quality and quantity of traffic to your target website through using numerous strategies such as on-site optimisation, off-site optimisation, backlink, keyword-rich content creation, competitive analysis and many more !
Local SEO all about location. Local SEO is one of many ways to get your business in front of your target audience in a targeted geographic area. It includes all the necessary components of contemporary SEO – content, on-page optimisation, keyword research, link building – just with a geographically targeted focus.
Thanks to evolving nature of search engines like Google, Local SEO can be a lot to work on. It’s always changing, and can take a lot of time and effort to get right. This is why so many SEO agencies and consultants invest in learning how to do local SEO rather than broader SEO.
So why is it so important? Well, online directories such as Yelp, Google My Business, Yellowpages etc. display a business’ name, address, phone number and often times a lot of information such as menu, business description, price and services/products the business offers.
If you look at how search engines work, local directories generally dominate the first page of many local search results. This is because of the increasing majority of the people using search engines are using their mobile phones when performing the search. Statistically over 70% of these people who search for a business visit the business within 5 miles from where they are right now. Google know this and prioritises businesses, that is within the boundary of the search intent, on top of search results.
Local directory marketing is proven to have higher conversion rate when compared to other typical advertising channels – up to 50% conversion on some directories.
Most businesses work hard and invest time and money in increasing the ranking in Google SEO.
There are only ten(10) organic search results shown on the first page of google SERP(Search Engine Results Page) for any given keywords and the first page gets 92% of all traffic. Yes, 92% of all traffic. And the rest of 8 million businesses share the rest of 8% traffic. Imagine the sheer dominance and impact it can have by being on the first page of Google ?
Many of the big corporates who are generating millions and millions of dollars knew this early in their career. They took action, worked on SEO and absorbed all the traffic which converted into paying clients.
SEO is all about showing yourself and business out to the world by saying “Hey, I am here when you need me !”
No, but for the amount of expertise, experience and result-focused work that we bring to every single client, our pricing model is extremely affordable and reasonable.
While we do not strive to be the cheapest SEO agency in the world, we strive to provide a transparent pricing model that both of Hedley and our clients can mutually grow in the long run.
Hedley prides itself as a full-stack marketing agency with the following core values: transparency, integrity and long-lasting result-driven partnership.
We have worked with the best companies in the world including Microsoft, TEDx, Toyota and have been featured in Forbes, ABC and many other media as one of the fastest growing digital marketing agencies.
We have also been internationally recognised by Forbes and invited as official member of Forbes’ exclusive invited-only Business Council for the excellence and expertise in our industry and have been given privilege to write and share our knowledge on digital marketing on Forbes which we are super excited about.Purely from marketing and exposure perspective, we take time to fully understand each of our clients businesses and focus on taking your best products and services from the Amazon Rainforest out to the world so that your potential clients can find you when they need you. We have worked with a small mom and dad restaurants to global corporates and helped them explode their sales and live their dream.
Think of us as your extended marketing department – talk to us and find out how we can grow together !
Yes, we do. But let us explain a bit further.
Google warns against agencies making promises who claims to put clients on the number one on the SERPs(Search Engine Result Pages). Agencies promising to get you on the top #1 on SERP is dangerous and simply not possible.
So what do we guarantee?
We carefully analyze your current standing on Google Ranking and guarantee an improvement in the search engine ranking performance within 90 days. If the ranking is not improved within the first 90 days, we will work for free until it does – this is regardless of industry, company sizes, and difficulty of the target keywords.
This assures you that no money is being spent for nothing and if we did a bad job from our end in delivering what we promise to deliver, we will be the one being liable for the poor performance.
This is in line with one our core values of long-lasting, result-driven partnership.
Speak to us today and be assured that your website performance improvement is guaranteed.