Social Media Agency

Hedley is one of the fastest growing digital marketing agency with industry experts in social media management and advertisement.
Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO Press

What is Social Media Advertising?

Social Media advertising is a form of digital advertising which serves paid advertisements to the target audience through social media platforms such as Instagram, Facebook and LinkedIn. Social Media advertising can be said to be an offshoot of digital marketing campaign where paid ad campaigns are run on social media platforms to reach target audience. 

Advertisers can promote the products, services and brands through the social media channel that is suitable to their goal. Social media is an extremely powerful platform to drive sales. Think Kylie Jenner: She became the world’s youngest billionaire at the age of 23 by promoting her brands through her massive social media, mainly Instagram, pool of followers who converted into paying customers. While there are many platforms where you can run paid ads, we only specialise in the following platforms: Instagram , Facebook and LinkedIn. There are agencies out there claiming to be expert in all areas of digital marketing and social media, but we know from our experience that being a jack-of-all-trades is becoming less and less competitive as the advertising algorithm and competitions intensify.

Looking for more traditional digital marketing? SEO might be a good option for you as well. 

Hedley Digital Marketing Agency in Melbourne SEO, PPC - Social media advertising
Hedley-Digital-Marketing-Agency-in-Melbourne-SEO,-PPC---Facebook-and-Instagram

What is Facebook Ads?

Facebook is the single biggest social media platform in the world outranking every other social media platforms in the number of active users by far. Facebook offers comprehensive advertising options for businesses which enable the advertisers to run advertisements across consideration, awareness and conversion stages of the buyer’s journey, with each stage offering multiple types of advertisement to reach the goal. Facebook understand its users and has a ton of data about the users which enables the advertisers to target users based on multiple criteria such as location, income groups, profession, interests and so on.

What is Instagram Ads?

Instagram offers advertisements that are similar to Facebook and both Facebook Ads and Instagram Ads can be managed using the same interface called Facebook Ad Manager. Advertisers can target audience on Instagram based on their location, interests, demographics and behavioural characteristics. Instagram also lets you create custom and lookalike audiences to find new users who share similar characteristics to your ideal buyer. There are currently five ad formats currently available on Instagram: Stories Ads, Photo Ads, Video Ads, Carousel Ads and Collection Ads. Study by AdEspresso reports that the average CPC(Cost-per-click) on Instagram platform across different industries was $0.94 in 2017 and the CPC is on a continual rise.

What is LinkedIn Ads?

LinkedIn is special in a sense that the platform is very much business-oriented unlike other social media platforms. LinkedIn is the single best platform to find B2B leads and prospects and therefore, the targeting options are quite different when compared to Facebook and Instagram. 

Main criteria are education, company size, sector, job title and so on. There are currently three types of advertisements which are Sponsored Ads, InMail and Sponsored InMail and LinkedIn’s CPC ranges from $0.75 ~ $5 depending on multiple factors. LinkedIn is the best platform to advertise on for B2B businesses in general though exceptions apply.

Hedley Digital Marketing Agency in Melbourne SEO, PPC - Linkedin Ads
Hedley-Digital-Marketing-Agency-in-Melbourne-SEO,-PPC----Instagram-and-Facebook

What is Social Media Management?

Social Media Management explains a management service where an account owner or a delegated agency manages, grows and engages with its followers and prospects. Hedley provides with the social media management and social media advertising services and they are different in a number of ways.

With social media advertising, you can specifically target the desired demographics such as age group, income level, geographical location etc. and show the ads to those people. This is a form of an advertisement and you will be paying the platforms such as Facebook or Instagram an advertising fee for such a service.

Social media management is more of an organic growth strategy which does not involve any form of platform-based advertising. Management usually strives to gain organic followers who are interested in the topic or contents by posting quality contents just like how SEO would work as opposed to Google Ads

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FAQ

Social Media Management is a management service where an account owner or a third party agency manages, grows and engages with its followers and potential customers. 

Social media management is more of an organic growth strategy which does not involve any form of platform-based advertising and payment. Management usually aims to gain organic followers who are interested in the topic or contents by posting quality contents just like how SEO would work as opposed to Google Ads

Social Media ad is a form of digital advertising which serves paid advertisements to the target audience through social media platforms such as Instagram, Facebook and LinkedIn. Social Media advertising can be said to be an offshoot of digital marketing campaign where paid ad campaigns are run on social media platforms to reach target audience. 

Advertizers can promote the products, services and brands through the social media channel that is suitable to their goal. Social media is an extremely powerful platform to drive sales.

Think Kylie Jenner: She became the world’s youngest billionaire at the age of 23 by promoting her brands through her massive social media, mainly Instagram, pool of followers who converted into paying customers. While there are many platforms where you can run paid ads, we only specialize in the following platforms: Instagram , Facebook and LinkedIn. 

Hedley Digital Marketing Agency in Melbourne SEO, PPC - National SEO Press